Yellow Pages Group Co.

Yellow Pages Group Co.

Yellow Pages Group Co. launched its first printed directory in Malta in 1997. The company has since evolved from a print publisher into a digital discovery tool, with a website and app that connect Maltese consumers to local businesses across categories from plumbers to pharmacies. The firm generates revenue through digital products including mini-sites, websites, e-commerce platforms, and tags, alongside its printed directory. It also offers marketing consultancy and web design. The platform carries over 21,000 listings and serves more than 11,000 daily sessions (per the company's website, 2026). Yellow operates exclusively in Malta and Gozo, with no disclosed international footprint. Yellow employs an undisclosed number of professionals and has no named leadership team in public sources. It distributes over 160,000 free directories annually to Maltese households and businesses, with a 50/50 split between print and digital delivery. The firm has received environmental awards from Malta's Cleaner Technology Centre in 2007, 2009, and 2011 for its directory-recycling program, which has collected over 635,580 copies and prevented 953 tonnes of paper from reaching landfills. Yellow's structural differentiator is its hybrid model — simultaneously operating a print directory, a digital marketplace, and a web-services agency, all confined to a single small-island market. This narrow geographic focus creates a near-monopoly on local business discovery in Malta and Gozo, a position that few comparable directories still hold globally.