Zora Financial

Zora Financial

Zora Financial launched in 2014 when Eric Zora established the RIA in Birmingham, Alabama. The firm operates as an independent wealth manager and investment adviser, combining financial planning, investment management, and pension consulting under a single practice. Its client base spans individuals, small businesses, and profit-sharing plans, a structure that embeds retirement-plan advisory work directly alongside personal wealth management. The firm's investment advisory services cover portfolio construction and ongoing management, with a financial-planning overlay that addresses tax considerations, retirement readiness, and estate coordination. On the institutional side, Zora Financial advises profit-sharing plans and small-business retirement programs, a dual-lens approach that gives the firm visibility into both household balance sheets and employer-sponsored plan assets. The practice operates primarily across Alabama and the broader Southeastern United States. Zora Financial runs as a compact advisory shop. While exact headcount and assets under management remain undisclosed, the firm's scale reflects a single-office RIAs serving a regional client base — typical of a sub-$50 million advisory practice built around a named founder and a narrow team. No separate philanthropic vehicle, co-investment platform, or adjacent operating business has been identified in public records. Unlike multi-family offices or platform RIAs that aggregate hundreds of advisors, Zora Financial operates as a single-principal firm — a structure where the founder's personal license, fiduciary posture, and client relationships form the entire institutional backbone. Succession risk is concentrated, but so is accountability; every client portfolio and retirement plan ties back to one named fiduciary rather than a distributed committee.