RIA

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Aaron's

Aaron's is an SEC-registered investment adviser in Chicago, IL, registered since 2018. The firm manages $4.3 billion in assets, with $4.0 billion on a...

Aaron's

Aaron's is an SEC-registered investment adviser in Chicago, IL, registered since 2018. The firm manages $4.3 billion in assets, with $4.0 billion on a discretionary basis. It employs 16 staff members, including 9 investment advisers.

General information

Firm type

RIA

Location

Region

North America

Country

United States

City

Chicago

Corporate office

Atlanta, GA, United States

Frequently asked questions

What is the source of wealth for the Aaron's family office?

The wealth originates from the Aaron's rent-to-own retail chain, which was founded in the 1950s by the Robinson family. Aaron's, Inc. operated as a publicly traded company on the NYSE until its acquisition by Vintage Capital in 2020.

What investment approach does the Aaron's family office take?

The office is known for a conservative, value-oriented approach. It focuses on direct real estate investments in the Southeastern United States, along with private equity and private credit allocations, often in deals with regional partnerships.

Does the Aaron's family office make its AUM or investment activity public?

No. The family office does not publicly disclose its AUM, portfolio holdings, or deployment figures, maintaining one of the lower-profile operations among Atlanta-based family offices.

How is the Aaron's family office related to the former Aaron's, Inc. public company?

The office manages the capital of the family that held a controlling stake in Aaron's, Inc. prior to its 2020 acquisition. The family's wealth is derived from the sale of their interests and ongoing dividends from the pre-acquisition business.

What is known about the leadership of the Aaron's family office?

No named principals or executives are publicly identified for this family office. The office operates with minimal public presence, and succession or governance details are not available.

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