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Active Lifestyle Financial Planning
Ben Barzideh sold Prizmich to Reyes Holdings in 2015 and now runs a discreet SFO focused on real estate, private credit, and consumer ventures.
Active Lifestyle Financial Planning
Active Lifestyle Financial Planning was formed after the 2015 sale of Prizmich, a wholesale beverage distributor operating across the Midwest, to Reyes Holdings. Ben Barzideh, the principal behind Prizmich, established the office to manage the liquidity event proceeds. The firm's sparse public footprint is a structural feature, not an omission — it reflects a deliberate posture of operating below institutional radar. The office deploys capital across three principal verticals. Direct real estate positions concentrate on multi-family and light industrial properties in secondary and tertiary Midwest markets. Private credit allocations favor asset-backed lending to lower-middle-market operating companies, including niche manufacturing and logistics firms. A third, smaller sleeve targets seed and Series A consumer goods ventures, with known activity in functional beverage and better-for-you snack categories. The geographic focus skews heavily toward Illinois, Indiana, and Ohio. Team size and total deployment figures remain undisclosed, consistent with the firm's no-marketing stance. No adjacent philanthropic or operating vehicles appear in public filings. Barzideh has not joined common peer networks such as Tiger 21 or YPO, and the firm does not maintain a dedicated investor relations contact. The absence of a website, combined with the firm's generic-sounding registered name, functionally serves as a screen against inbound solicitations. Structurally, Active Lifestyle Financial Planning operates as a pure single-family office with a closed architecture — it does not seek or accept outside capital and makes no known co-investments alongside external GPs. The governance model appears to be a single-decision-maker structure centered on Barzideh, with outsourced tax and legal services handling administration. This architecture prioritizes speed and privacy over institutional process, typical of liquidity-event offices that have not yet transitioned to multi-generational complexity.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
—
Corporate office
—
Principals
Ben Barzideh
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Active Lifestyle Financial Planning?
Ben Barzideh, the founder and former principal of Prizmich, serves as the sole investment decision-maker. The firm does not publicly list any additional investment staff, suggesting a lean, principal-led structure with outsourced administrative support.
How does Active Lifestyle Financial Planning source proprietary deal flow?
The firm relies on a regional, relationship-driven sourcing model centered on Barzideh's network from his beverage distribution career across the Midwest. The office maintains no public-facing investment portal, website, or LinkedIn presence, which functions as a deliberate filter against intermediated deal flow.
Is Active Lifestyle Financial Planning structured as a single family office or does it operate more like a venture firm?
It is a pure single family office managing capital exclusively for Ben Barzideh and his family. It does not seek third-party capital, has no fund structure, and does not charge management fees or carry. Its venture activities are proprietary allocations, not a commercial fund management business.
Where does the underlying wealth come from?
The wealth originates from the 2015 sale of Prizmich, a wholesale beverage distribution company operating in the Midwest, to Reyes Holdings, one of the largest privately held food and beverage distributors in the United States (public record).
What is the firm's known posture on co-investments alongside external GPs?
Public records show no evidence of co-investment partnerships or club deals. The firm operates a closed architecture, executing direct investments without syndicating equity alongside outside institutional partners.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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