Active Lifestyle Financial Planning

Ben Barzideh, the founder and former principal of Prizmich, serves as the sole investment decision-maker. The firm does not publicly list any additional investment staff, suggesting a lean, principal-led structure with outsourced administrative support.

The firm relies on a regional, relationship-driven sourcing model centered on Barzideh's network from his beverage distribution career across the Midwest. The office maintains no public-facing investment portal, website, or LinkedIn presence, which functions as a deliberate filter against intermediated deal flow.

It is a pure single family office managing capital exclusively for Ben Barzideh and his family. It does not seek third-party capital, has no fund structure, and does not charge management fees or carry. Its venture activities are proprietary allocations, not a commercial fund management business.

The wealth originates from the 2015 sale of Prizmich, a wholesale beverage distribution company operating in the Midwest, to Reyes Holdings, one of the largest privately held food and beverage distributors in the United States (public record).

Public records show no evidence of co-investment partnerships or club deals. The firm operates a closed architecture, executing direct investments without syndicating equity alongside outside institutional partners.