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Apply Digital
Apply Digital is a Vancouver-founded product engineering firm serving Kraft Heinz, Moderna, and WWE with strategy-to-shipment digital builds.
Apply Digital
Apply Digital launched in Vancouver in 2016, founded by Gautam Lohia and Dan Simu. The firm positioned itself early as a hybrid between a digital agency and a product consultancy, targeting global enterprises that need to accelerate digital transformation without replacing internal engineering teams. Lohia previously held product and strategy roles at Canadian digital agencies before starting the firm. Apply Digital's core work spans product strategy, experience design, and platform engineering. The firm's engagement footprint includes composable commerce implementations, mobile application builds for streaming and direct-to-consumer brands, and data-AI integrations within existing enterprise stacks. Named clients include Kraft Heinz, Moderna, and WWE — all identified as active accounts in the firm's 2023-2024 case-study communications. Geographic delivery spans North America, the UK, and Latin America, with a nearshore engineering hub in Santiago and a London office opened to serve European accounts. By early 2024, Apply Digital employed over 300 professionals across its five offices, with the Vancouver headquarters housing the largest concentration of delivery staff. The firm has not disclosed total revenue or deployment figures publicly. It has participated in composable commerce ecosystems built around MACH Alliance technologies and maintains partnerships with enterprise platforms including Contentful, commercetools, and AWS. The firm's structural differentiator is its focus on product-led transformation. Apply Digital does not structure engagements as pure staff augmentation or fixed-scope agency projects; it embeds multidisciplinary squads inside client organizations and ties project success to shipped product milestones rather than hourly billing. This model creates longer client tenures and makes the firm behave more like an outsourced product organization than a traditional digital agency.
General information
Firm type
Asset Manager
Year founded
2016
AUM
Undisclosed
Location
Region
North America
Country
Canada
City
Vancouver
Corporate office
Vancouver, BC, Canada
Additional offices
Santiago · London · New York · Los Angeles
Principals
Gautam Lohia
Chief Executive Officer
Dan Simu
Chief Technology Officer
Sector focus
Frequently asked questions
Who runs Apply Digital?
Gautam Lohia is CEO and co-founder. Dan Simu is CTO and co-founder. Both have been with the firm since its 2016 launch in Vancouver. The firm has not publicly disclosed a formal executive committee beyond the co-founders and office leads in Santiago and London.
How does Apply Digital structure client engagements?
Apply Digital embeds cross-functional product squads inside client organizations. These squads typically include product strategists, designers, and platform engineers working against shipped-product milestones rather than hourly billing. The firm frames this as product-led transformation, distinct from fixed-scope agency work or pure staff augmentation.
What technology platforms does Apply Digital build on?
The firm's public work involves composable commerce stacks, mobile streaming applications, and data-AI integrations. It maintains partnerships with Contentful, commercetools, and AWS, and positions itself within the MACH Alliance ecosystem — meaning it builds on microservices, API-first, cloud-native, and headless architectures.
Which industries does Apply Digital serve?
Named accounts include consumer packaged goods (Kraft Heinz), life sciences (Moderna), and media and entertainment (WWE). The firm's broader portfolio appears concentrated in consumer-facing enterprises undergoing digital channel overhauls — including retail, streaming, and direct-to-consumer brands.
Where does Apply Digital deliver from?
Delivery is split across five offices. Vancouver is headquarters and the largest engineering hub. Santiago operates as a nearshore center for North American accounts. London was opened to serve European clients. New York and Los Angeles host commercial and strategy teams anchored around key US accounts.
Does Apply Digital take equity or participate in venture investing?
Apply Digital has not publicly disclosed any venture investment vehicle or equity-for-services structure. The firm appears to operate on a fee-for-service model. No Altss records indicate a corporate venture arm, fund, or equity holdings in client companies.
Is Apply Digital still founder-owned?
The firm has not announced any external funding rounds or institutional investment. Ownership is assumed to remain with the co-founders and possibly a small group of early employees, though no formal ownership structure has been publicly confirmed.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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