Insurance Brokerage

Updated:

Ash Brokerage

Ash Brokerage was founded more than 50 years ago and is now the largest privately held insurance brokerage general agency (BGA) in the country, according...

Ash Brokerage

Ash Brokerage was founded more than 50 years ago and is now the largest privately held insurance brokerage general agency (BGA) in the country, according to the firm’s own marketing. It is headquartered in Fort Wayne, Indiana, with a subsidiary, The Palladium Group, located at the same address. The firm does not publicly disclose its ownership or any single family behind it. The firm distributes insurance products across four major categories: life insurance, annuities, long-term care, and disability insurance. It represents more than 80 insurance carriers, as stated on its website. Ash provides case design, advanced planning support, licensing, and policy administration through its Ash Advisor Portal, which offers real-time policy feeds. It targets financial professionals of all types, including advisors, wealth managers, RIAs, CPAs, and bankers, helping them place standard, complex, and jumbo cases. Ash has not disclosed total premiums placed, number of advisors served, or any recent growth metrics publicly. The firm maintains no disclosed investment arm, separate AUM, or philanthropic foundation. Its team size is unlisted. In lieu of direct investment activity, the firm offers a referral program for Medicare and hosts live events for insurance professionals on topics like legacy planning and RMD strategies. Ash Brokerage’s structural differentiator is its scale as a privately held BGA: it operates as a service-and-platform intermediary, not as a capital pool. The firm does not take principal risk or invest alongside clients, which separates it from family offices or asset managers that deploy capital directly. Its governance structure, ownership, and succession arrangements are not public.

General information

Firm type

Insurance Brokerage

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Fort Wayne

Corporate office

888 S. Harrison St., Suite 900, Fort Wayne, IN 46802, United States

Sector focus

InsuranceFinancial Services

Frequently asked questions

Is Ash Brokerage a family office or does it manage capital?

No. Ash Brokerage is a brokerage general agency (BGA) that distributes insurance products. It does not manage external capital, take principal risk, or operate an investment fund. Its role is to give advisors access to insurance carriers and back-office support.

Who owns Ash Brokerage?

Ownership is not publicly disclosed. The firm describes itself as “independently owned” and “privately held,” but does not name any individual or family as the owner. No public records connect it to a known family office.

What insurance products does Ash Brokerage offer?

Ash represents over 80 insurance carriers and sells life insurance, annuities, long-term care insurance, and disability insurance. It also provides a vehicle to help advisors manage in-force policies through its Ash Advisor Portal.

Does Ash Brokerage have an investment arm or AUM?

No. Ash does not publicly disclose any investment arm, separate AUM, or capital deployment. Its business is entirely transactional — placing insurance policies for advisors’ clients.

How does Ash Brokerage make money?

As a BGA, Ash earns commissions and fees from insurance carriers for policies placed through its platform. It does not charge clients directly for its services, though it may charge fees for certain advanced case design or referral programs.

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