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ATFX
ATFX operates as a single family office headquartered in London. Joe Li established the firm to oversee principal capital. It evaluates opportunities in both...
ATFX
ATFX operates as a single family office headquartered in London. Joe Li established the firm to oversee principal capital. It evaluates opportunities in both public and private markets with emphasis on risk management. The office deploys across commodities, digital assets, direct co-investments and hedge funds. Confirmed positions include Spark Systems, where ATFX co-invested with Citibank, HSBC, Philips Venture, Vickers Venture and others. Geographic reach covers Africa, Asia, Europe, the Middle East, North America, Oceania and South America. Investment stages center on late-stage opportunities. Team size and total deployment remain undisclosed. Recent operational moves include the July 2023 acquisition of Rakuten Securities Australia Pty Ltd and the 2024 appointment of Drew Niv as Chief Strategy Officer. The firm participates in industry events such as the Middle East Family Office Investment Summit and the Latam Family Office Investment Summit. ATFX maintains a hybrid posture that combines internal portfolio oversight with external co-investment syndicates. This structure allows participation alongside institutional partners without reliance on third-party fund vehicles for core holdings.
General information
Firm type
Single Family Office
Year founded
2017
Location
Region
Europe
Country
United Kingdom
City
London
Corporate office
London, United Kingdom
Principals
Joe Li
Founder
Drew Niv
Chief Strategy Officer
Line Ho Young Peteri
Vice President, Strategic Partnerships and Affiliates
Hormoz Faryar
Managing Director, Institutional Sales (MENA)
Wei Qiang Zhang
Managing Director, ATFX Connect
Michael Mirarchi
Managing Director, Institutional Sales (LATAM)
Sector focus
Frequently asked questions
Who runs investment decisions at ATFX?
Joe Li serves as founder. Drew Niv was appointed Chief Strategy Officer in 2024. Wei Qiang Zhang leads the institutional arm as Managing Director of ATFX Connect.
Does ATFX participate in fund commitments or only direct deals?
The office executes direct co-investments and SPVs. Spark Systems is a documented example completed alongside multiple venture and banking partners.
What investment stages does ATFX typically target?
Activity centers on late-stage opportunities. Confirmed holdings include Spark Systems.
Which sectors does ATFX focus on?
Sector exposure includes FinTech, Energy Transition & Renewables, AgriTech & FoodTech, EdTech and ClimateTech. Technology interests extend to AI/ML, Enterprise Software and Web3 & Blockchain.
How is ATFX related to its philanthropic activities?
Executives met Prince Edward, Duke of Edinburgh at Windsor Castle in October 2025. The meeting marked an eight-year partnership supporting the Duke of Edinburgh Cup.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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