Avid Ratings

Avid Ratings

Avid Ratings, headquartered in Madison, Wisconsin, provides customer experience and warranty management software to residential homebuilders. The firm joined ECI Software Solutions, a larger enterprise software group, but its founding year and original ownership structure are not publicly documented. The company's core product, AvidCX, offers a 360-degree platform to measure, analyze, and benchmark the homebuyer journey. Related tools include HomeKeep, which educates homeowners beyond warranty periods, and AvidWarranty, which streamlines claims processing. The firm publishes annual surveys and market benchmarks, such as the State of CX Residential New Construction 2025 report. Its client base includes large US homebuilders, though specific client names are not listed on the website. No team size, AUM, or investment portfolio is disclosed. Avid Ratings operates solely as a software vendor, not a capital allocator. It does not manage assets, make investment commitments, or hold a family-office structure. The firm's recent acquisition by ECI Software Solutions (per company website) is the last known operational event. Avid Ratings is structurally distinct from any investment firm: it generates revenue from software subscriptions, not from deploying or managing capital. No information about equity ownership, governance, or succession is publicly available.