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Barcoding Inc.
Barcoding Inc. outfits supply chains with rugged mobile tech from its Baltimore base. Founded 1998 by Shane Snyder, acquired by Levata in 2023.
Barcoding Inc.
Barcoding Inc. was founded in Baltimore in 1998 by Shane Snyder and Jay Steinmetz. The firm started as a reseller of barcode scanners and label printers for regional logistics operators and has since expanded into systems integration across mobile computing, RFID, and enterprise asset management software. Barcoding's practice spans hardware provisioning, professional services, and managed support for supply-chain operations. It deploys Zebra Technologies and Honeywell rugged devices alongside software from Ivanti and SOTI for device management. The firm designs and supports networks that include Wi-Fi infrastructure assessments and RFID site surveys. Its client base concentrates in logistics, manufacturing, and retail distribution. Known deployments include warehouse mobility rollouts for DHL Supply Chain and inventory-tracking systems for Under Armour's distribution centers. The firm operates from its Baltimore headquarters and has maintained additional regional offices over time, though current counts are not publicly detailed. It launched an RFID-focused professional services unit in the early 2010s to meet demand from retail and healthcare compliance mandates. The company has received multiple Inc. 5000 rankings for growth. In 2023, Barcoding Inc. was acquired by Levata, a supply-chain technology platform backed by Flexpoint Ford, with Snyder continuing as President. The Levata acquisition in 2023 recast Barcoding from independent integrator into a platform subsidiary — a structure that pairs its field-service depth with a private-equity-backed consolidator's resources. This hybrid model is distinct from venture-backed SaaS startups or manufacturer-direct service arms, giving the combined entity a footprint across hardware, software, and lifecycle services without building proprietary products.
General information
Firm type
other
Year founded
1998
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Baltimore
Corporate office
Baltimore, MD, United States
Principals
Shane Snyder
President
Sector focus
Frequently asked questions
How does Barcoding Inc. make money?
Barcoding Inc. generates revenue through hardware resale, professional services for system design and integration, and ongoing managed support contracts. Its hardware business centers on rugged mobile computers, barcode scanners, RFID readers, and label printers primarily from Zebra Technologies and Honeywell. The professional services arm handles site surveys, network assessments, software configuration, and deployment project management.
Who runs Barcoding Inc.?
Shane Snyder co-founded the firm in 1998 and serves as President. Under the 2023 acquisition by Levata, Snyder continued in that role. Co-founder Jay Steinmetz was not identified in a principal role in the post-acquisition leadership structure.
What happened to Barcoding Inc. in 2023?
Barcoding Inc. was acquired by Levata, a supply-chain technology platform formed by Flexpoint Ford, a private equity firm. The acquisition combined Barcoding's integration services with other Flexpoint Ford portfolio assets in the mobility and labeling space. The deal was announced and closed in 2023, with terms undisclosed.
Which industries does Barcoding Inc. serve?
The firm's client base concentrates in logistics, third-party logistics providers, manufacturing, and retail distribution. Publicly cited customers include DHL Supply Chain and Under Armour's distribution operations. The firm also does work in healthcare and field service, particularly around RFID compliance mandates.
Does Barcoding Inc. develop its own software?
No. Barcoding Inc. integrates and manages third-party software platforms, including Ivanti and SOTI for mobile device management and various enterprise resource planning integrations. It does not sell proprietary software products, positioning itself as a vendor-agnostic integrator.
How is Barcoding Inc. different from a pure hardware reseller?
Barcoding Inc. pairs device resale with professional services that design the underlying infrastructure — wireless network assessments, RFID site surveys, device staging, and break-fix managed services. This lifecycle approach distinguishes it from distributors that fulfill orders without deployment or support capabilities.
Who owns Barcoding Inc. now?
Since the 2023 acquisition, Barcoding Inc. operates as a subsidiary of Levata, which is a portfolio company of the private equity firm Flexpoint Ford. The specific equity split has not been publicly disclosed.
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