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Zuora
Tien Tzuo's Zuora processes over $40B in annual billing volume for enterprises shifting to subscription and recurring revenue models.
Zuora
Zuora was founded in 2007 by Tien Tzuo, who served as Salesforce's 11th employee and chief strategy officer. The company emerged from his observation that legacy ERP systems could not handle recurring revenue models. Zuora went public on the NYSE in 2018 under the ticker ZUO. The platform orchestrates the full subscription lifecycle — quoting, billing, revenue recognition, and analytics — across industries including media, telecom, technology, and manufacturing. Zuora does not manage outside capital or operate as a family office; it is a publicly traded software vendor. Confirmed enterprise customers include Fender, General Motors, and The Financial Times. The company is headquartered in Redwood City, California, with offices in London, Paris, Sydney, Tokyo, and Chennai. Zuora employs roughly 1,500 people globally as of its last reported fiscal year. Tien Tzuo remains CEO and chairman, while the company has launched adjacent initiatives such as the Subscribed Institute, a think tank for the subscription economy. Structurally, Zuora occupies a distinct niche as the neutral operating system for recurring revenue, sitting apart from ERP incumbents like Oracle and SAP while embedding deeply into clients' financial infrastructure. Its horizontal mandate spans B2B, B2C, and hybrid models, making it a category-defining vertical SaaS business rather than a capital allocator.
General information
Firm type
Asset Manager
Year founded
2007
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Redwood City
Corporate office
Redwood City, CA, United States
Principals
Tien Tzuo
Founder & CEO
Sector focus
Frequently asked questions
Is Zuora a family office or investment vehicle?
Zuora is neither. It is a publicly traded enterprise software company (NYSE: ZUO) that provides subscription management platforms to other businesses. The firm does not manage family wealth or deploy capital as a family office, and the profile here is for informational purposes as a corporate entity.
Who runs Zuora and what is their background?
Tien Tzuo is the founder and has served as CEO since 2007. He was previously the 11th employee at Salesforce, where he rose to chief strategy officer and is credited with shaping the company's original subscription pricing model. He also serves as chairman of Zuora's board.
What does Zuora actually do?
Zuora provides a cloud-based platform that automates billing, payments, and revenue recognition for companies operating on subscription or usage-based models. Its products cover the full quote-to-cash lifecycle, allowing clients to launch and iterate on recurring pricing without building financial infrastructure in-house.
Which companies use Zuora's platform?
The company reports over 1,000 enterprise customers. Named examples include Fender for its Fender Play subscription, General Motors for its OnStar services, and The Financial Times for its digital subscriptions. Zuora typically serves media, technology, manufacturing, and telecom sectors.
How large is Zuora's business?
Zuora reported $455.4 million in total revenue for fiscal year 2025, with subscription revenue growing 13% year-over-year (per the firm, March 2025). The platform processes over $40 billion in annual billing volume across its customer base.
Is Zuora a public company, and when did it go public?
Yes, Zuora went public on the New York Stock Exchange in April 2018 under the ticker symbol ZUO. It raised $154 million in its IPO, pricing shares at $14 each.
Does Zuora manage any investment funds or family office capital?
No. Zuora is a SaaS company, not an asset manager or family office. It generates revenue from software subscriptions and professional services rather than from capital gains or management fees on invested assets.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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