BWM

Barry Sternlicht, the founder and chairman of Starwood Capital Group, is the principal decision-maker at BWM. The family office operates with a small team in Miami Beach and does not employ a separate CIO or external investment committee. Allocations are made directly by Sternlicht based on his personal investment thesis and liquidity events from Starwood Capital.

BWM manages Barry Sternlicht's personal balance sheet, separate from the institutional funds managed by Starwood Capital Group. However, Sternlicht often co-invests personally alongside Starwood funds and uses BWM to back early-stage hospitality concepts — such as the 1 Hotels brand — before bringing them into the institutional platform. This creates a pipeline where the family office incubates deals that may later scale within Starwood's fund structure.

While real estate and hospitality form the core of BWM's portfolio, the office also allocates to opportunistic private credit and select energy transition investments. Sternlicht has publicly expressed interest in renewable energy infrastructure and sustainable development projects, though specific BWM positions in these sectors are not publicly disclosed.

BWM operates strictly as a single-family office for Barry Sternlicht and his immediate family. It does not accept outside capital, does not market to third-party investors, and maintains no client-facing brand presence. The office is entirely self-contained, investing Sternlicht's personal wealth generated from Starwood Capital Group.

The wealth originated from Barry Sternlicht's founding of Starwood Capital Group in 1991. Over three decades, Sternlicht built Starwood into a global real estate investment platform with approximately $115 billion in assets under management. His personal fortune stems from carried interest, management fees, co-investment profits, and the creation and sale of hospitality brands including W Hotels and Starwood Hotels & Resorts.