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CN2 Ventures
Candace Nelson and Charles Nelson established CN2 Ventures in 2020. The office manages assets generated by the sale of their Sprinkles Cupcakes bakery chain to...
CN2 Ventures
Candace Nelson and Charles Nelson established CN2 Ventures in 2020. The office manages assets generated by the sale of their Sprinkles Cupcakes bakery chain to private equity. The couple previously worked in investment banking before building and exiting the cupcake business. CN2 Ventures targets early-stage opportunities in consumer, hospitality, and retail. Confirmed holdings include Sprinkles, Pizzana, Gently Soap, Kroma, Play 2 Progress, Babyation, Super Smalls, Equitea and Willy California. All activity occurs in North America. The firm uses direct investments and alternative venture structures. The office maintains a Beverly Hills residence, a mixed-use property extension, and the Nelson Family Art Collection. Candace Nelson participates in The Coterie and serves as an advisor to The WIE Suite. She also acts as an Artist Ambassador for Save the Children. No dated operational events from the last 24 months appear in available records. The Nelsons operate CN2 Ventures alongside operating businesses such as Pizzana, where Charles Nelson serves as CEO and maintains partnerships with Chris O'Donnell and Daniele Uditi.
General information
Firm type
Single Family Office
Year founded
2020
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Principals
Candace Nelson
Founder
Charles Nelson
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at CN2 Ventures?
Candace Nelson and Charles Nelson make investment decisions as founders. They apply experience from building and selling Sprinkles Cupcakes.
How does CN2 Ventures source proprietary deal flow?
The firm sources through the founders' operating network in consumer and hospitality. Portfolio companies such as Pizzana and Gently Soap reflect direct founder involvement.
Is CN2 Ventures structured as a single family office or does it operate more like a venture firm?
CN2 Ventures functions as a single-family office. It makes direct investments in early-stage companies while maintaining family real-estate and philanthropic holdings.
Does CN2 Ventures participate in fund commitments or only direct deals?
Available records show only direct investments and incubation of its own brands. No fund commitments are disclosed.
What investment stages does CN2 Ventures typically target?
The office targets early-stage opportunities, consistent with its focus on consumer and hospitality ventures.
Where does the underlying wealth come from?
Wealth originated from the sale of Sprinkles Cupcakes to private equity. The founders previously worked in investment banking.
Does CN2 Ventures maintain philanthropic structures, and how are they separated?
The office lists Nelson Family Philanthropy. Candace Nelson serves as an Artist Ambassador for Save the Children.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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