Cobra Puma Golf

Cobra Puma Golf is a wholly owned subsidiary of Puma SE, the publicly traded German sportswear company. It was formed in 2010 when Puma brought the Cobra Golf brand, acquired from Acushnet, under the same operational roof as its existing golf footwear and apparel licensing business. Bob Philion runs the combined entity as President and CEO from Carlsbad, California.

Yes. The company carries out research, design, and development at its headquarters in Carlsbad, California, a city that serves as a major golf equipment design cluster. Cobra manufactures clubs ranging from drivers to irons and wedges, along with golf balls and connected devices, and holds multiple equipment patents under the Cobra name.

The company maintains endorsement agreements with several tour-level athletes, with Bryson DeChambeau, Rickie Fowler, and Lexi Thompson representing the highest-profile relationships. These athletes wear Puma apparel and footwear while playing Cobra clubs and accessories, and their feedback feeds directly into product development cycles according to public team communications.

Cobra Puma Golf sells through a multi-channel retail network. Products are available via pro shops at golf courses, dedicated golf retailers, sporting goods chains, and direct-to-consumer e-commerce platforms. In February 2024, the company expanded its experiential retail footprint through a branded location with Drive Shack in West Palm Beach.

Under the Cobra Puma Golf umbrella, hard goods (clubs, balls, accessories) carry the Cobra brand, while soft goods (footwear, apparel, bags) carry the Puma Golf brand. The two product categories have been managed under one leadership team and corporate P&L since 2010, when Puma SE unified the previously separate businesses.