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Color
Color Capital invests in consumer products, applications, and emerging commerce platforms. We invest in things people buy, and how they buy them.
Color
Color Capital invests in consumer products, applications, and emerging commerce platforms. We invest in things people buy, and how they buy them. Our portfolio includes consumer goods, ecommerce, marketplaces, and emerging technology. The firm advances new age consumer brands, commerce, and applications.
General information
Firm type
Private Equity
Year founded
2018
Location
Region
North America
Country
United States
City
Portland
Corporate office
Portland, OR, United States
Principals
Jaime Schmidt
Chris Cantino
Frequently asked questions
What investment stages does Color target?
The firm's disclosed strategy focuses on early-stage investments, specifically at the seed stage. This means Color provides capital to companies in their earliest phases, often before they have a fully developed product or meaningful revenue. It targets company formation financings.
Does Color participate in fund commitments or only direct deals?
The firm's publicly available profile points to a strategy of direct investment into early-stage and seed-stage companies. There is no public indication that Color participates in fund-of-funds commitments or acts as a limited partner in other venture capital firms.
Which sectors does Color explicitly avoid?
Color has not publicly disclosed a list of sectors it explicitly avoids. Its absence of a detailed investment focus beyond the early- and seed-stage description means specific negative sector preferences are not available for review.
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