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Comprehensive Planning
Charles B. Johnson's family office owns the San Francisco Giants — a concentrated bet on sports and permanence, backed by Franklin Templeton founder wealth.
Overview
Comprehensive Planning, Inc. is a state-registered investment adviser. It has 1 employee and 1 investment adviser.
General information
Firm type
RIA
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Principals
Charles B. Johnson
Principal
Sector focus
Frequently asked questions
What is the primary asset held by Comprehensive Planning?
The San Francisco Giants Major League Baseball franchise is the firm's most significant known holding. Charles B. Johnson led the acquisition of the team in 1992 for $100 million, preventing a move to Florida. The franchise is now valued at roughly $3.7 billion by Forbes. The team operates as an independently managed business, but Comprehensive Planning holds the controlling equity stake.
Does Comprehensive Planning invest in venture capital or funds?
The office's known investment posture is concentrated and direct rather than diversified across fund commitments. The San Francisco Giants dominate the known portfolio. Real estate holdings have been referenced in public records. There is no public evidence of a broad venture capital or fund-of-funds program, making this office structurally distinct from multi-strategy allocators.
Has the Johnson family ever sold any stake in the San Francisco Giants?
No public sale of a controlling stake has occurred since the 1992 acquisition. In 2022, the governance transfer to Greg Johnson did not involve a sale of equity. Minority interests have occasionally been sold to select investors, but the Johnson family, through Comprehensive Planning, remains the largest shareholder in the franchise.
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