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Countable Corporation
Countable Corporation is an operator-led venture firm founded by Just Eat co-founder Jesper Buch, backing seed and Series A startups in Europe and the US.
Countable Corporation
Countable Corporation was founded in 2019 by Jesper Buch, the Danish entrepreneur who co-founded Just Eat. Buch launched the firm after his own exit, focusing on early-stage technology companies across Europe and the US. The firm operates from San Francisco, with a lean team that includes co-founder and partner Mads Holm. The firm targets seed and Series A rounds, writing checks of roughly $1-3 million per deal. Its portfolio spans enterprise software, fintech, climate tech, and AI/ML, with confirmed investments including the Danish fintech firm Pleo and the carbon accounting platform PlanA.Earth (per the firm's official communications, 2019-2021). Countable Corporation typically leads or co-invests in rounds alongside other venture firms. The firm's total deployment volume and team size are not publicly disclosed. The firm maintains a small, hands-on approach with no known additional offices or philanthropic vehicles. A recent operational event: January 2024: Jesper Buch announced a new ecosystem partnership with the Copenhagen-based startup incubator Nomi (per LinkedIn, January 2024). Structurally, Countable Corporation is distinct for its operator-led model — Buch's experience building Just Eat into a global platform shapes the firm's thesis that founders benefit from direct, peer-level advice. The firm does not manage external capital from institutional LPs, instead deploying Buch's own wealth alongside select co-investors.
General information
Firm type
Venture Capital
Year founded
2019
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Jesper Buch
Founder & Managing Partner
Mads Holm
Co-founder & Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Countable Corporation?
Jesper Buch, the founder and managing partner, leads investment decisions alongside co-founder and partner Mads Holm. Both are based in San Francisco and focus on early-stage opportunities in Europe and the US. Buch's background as a Just Eat co-founder informs the firm's operator-first thesis.
How does Countable Corporation source proprietary deal flow?
The firm leverages Jesper Buch's personal network from his Just Eat days and a focus on startups where the founders have operational experience. Countable Corporation also partners with Nordic incubators like Nomi to access early-stage deal flow in the region. Its small size means each partner is directly involved in sourcing.
Is Countable Corporation structured as a family office or a venture firm?
Countable Corporation functions as a venture capital firm, deploying Jesper Buch's personal capital alongside select co-investors. It does not manage third-party institutional capital, positioning it in a hybrid space between a family office and a traditional VC. The firm operates with a small team.
Does Countable Corporation take board seats or lead rounds?
Countable Corporation typically leads or co-leads seed and Series A rounds and takes board seats in portfolio companies. This hands-on role reflects the firm's operator background, allowing it to provide strategic guidance. Its board positions are disclosed in portfolio company announcements.
What investment stages does Countable Corporation typically target?
The firm focuses on seed and Series A rounds, with check sizes in the $1-3 million range. It does not invest in later-stage or public markets. This stage focus aligns with the firm's goal of supporting founders during the critical early growth phase.
Which sectors does Countable Corporation explicitly avoid?
Countable Corporation generally avoids capital-intensive sectors like hard tech, biotech, and hardware, preferring software-enabled businesses. The firm's portfolio reflects an emphasis on enterprise software, fintech, climate tech, and AI/ML. No public statement exists on explicit exclusions.
How is Countable Corporation related to Just Eat?
Countable Corporation has no formal relationship with Just Eat. Jesper Buch co-founded Just Eat and built it into a global food delivery platform, but Countable Corporation is an independent venture firm. Buch's experience at Just Eat shapes the firm's investment thesis but does not create a corporate link.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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