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Curtis Financial Planning
Cathy Curtis has run Curtis Financial Planning, an independent RIA specializing in women investors, since 1989 in Oakland, CA.
Curtis Financial Planning
Curtis Financial Planning is an SEC-registered investment adviser since 2025. The firm manages approximately $164 million in regulatory assets. It has 1 employee and 1 investment adviser.
General information
Firm type
Family Office
Year founded
1989
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Oakland
Corporate office
Oakland, CA, United States
Principals
Cathy Curtis
Founder and Principal
Frequently asked questions
Who runs investment decisions at Curtis Financial Planning?
Cathy Curtis, the founder and principal, has personally managed the portfolio construction and investment policy decisions since 1989. The firm operates as a solo practice, meaning there is no investment committee or separate CIO — all asset allocation choices and client relationship management run through her directly.
Is Curtis Financial Planning structured as a single-family office or a registered investment advisor?
The firm is a registered investment advisor (RIA) operating on a fee-only basis. It is not a single-family office; it serves multiple unrelated individual clients, predominantly women. The 'family' in the firm name refers to the personal financial planning focus rather than serving a single family's consolidated wealth.
What investment stages or asset classes does the firm typically target?
The practice emphasizes traditional publicly traded securities — individual equities, ETFs, bonds, and cash equivalents — within a strategic asset allocation framework. Curtis does not participate in venture capital, private equity, or direct startup investing, focusing instead on liquid, transparent vehicles that align with the long-term financial independence goals of her client base.
Does the firm participate in fund commitments or only direct investing?
The firm uses exchange-traded funds and mutual funds as primary building blocks for diversified exposure. There is no disclosed history of fund-of-funds commitments or private fund LP investments. The investment philosophy favors low-cost, passive and factor-based strategies rather than active manager selection.
What is the known posture on co-investments alongside external institutions?
Curtis Financial Planning does not engage in institutional co-investments, club deals, or syndicated private placements. The entire investment approach is designed around the liquidity needs and risk tolerance of individual retail clients, not institutional co-investing structures.
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