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DealerOn
DealerOn is a company based in Rockville, Maryland, founded in 2004.
DealerOn
DealerOn is a company based in Rockville, Maryland, founded in 2004. It specializes in automotive digital marketing and serves clients including enterprise groups, independent dealerships, and powersports dealerships. DealerOn offers dealership website development, local SEO solutions, and digital advertising services.
General information
Firm type
Asset Manager
Year founded
2003
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Rockville
Corporate office
Rockville, MD, United States
Principals
Ali Amirrezvani
Co-Founder & CEO
Amir Amirrezvani
Co-Founder
Sector focus
Frequently asked questions
Who runs investment decisions at DealerOn?
Capital-allocation decisions are made by co-founders Ali Amirrezvani (CEO) and Amir Amirrezvani. The firm does not have a separate investment committee or external board. Real estate acquisitions and software reinvestment strategies are managed internally by the founding team out of the Rockville headquarters.
Does DealerOn operate as a family office?
DealerOn does not publicly identify as a single-family office, multi-family office, or registered investment advisor. Its structure more closely resembles a privately held operating company that allocates surplus cash flow into commercial real estate as a treasury management and wealth-preservation function. No external LPs or co-investors are known.
What investment stages or assets does DealerOn target?
The firm does not invest in startups or external funds. Its known investment activity is limited to acquiring commercial office properties in suburban Maryland and Texas, which it holds on its balance sheet. There is no public record of direct venture, private equity, or fund commitments.
What is DealerOn's known posture on co-investments alongside external investors?
There is no public evidence that DealerOn participates in co-investments alongside GPs, other family offices, or institutional investors. The firm's capital deployment appears limited to wholly owned real estate assets and organic reinvestment into its SaaS platform.
How does DealerOn's platform compare to CDK Global or Reynolds and Reynolds?
DealerOn positions its integrated website platform as a direct alternative to CDK Global and Reynolds and Reynolds for franchised auto dealerships. While the incumbents also offer dealer management systems (DMS), DealerOn focuses specifically on the digital storefront layer, including website design, SEO, and digital retailing tools. The firm cites over 4,000 dealership clients, making it one of the larger independent players in the category.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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