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Dentsu Group Inc.
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, it is now present in over...
Overview
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, it is now present in over 145 countries and regions. Across its global leadership brands it delivers end-to-end experience transformation by integrating services across Media, CXM and Creative.
General information
Year founded
1901
Location
Region
Asia
Country
Japan
City
Tokyo
Corporate office
Tokyo, Japan
Sector focus
Frequently asked questions
How does Dentsu Group integrate its multiple agency brands?
Dentsu Group operates a centralized technology platform, Merkury, which provides a unified identity and data layer across its agency network. Each leadership brand — Dentsu Creative, Carat, iProspect, dentsu X, and Merkle — retains independent client relationships but shares this data infrastructure, enabling end-to-end experience transformation (EX) and business transformation (BX) delivery.
What is Merkury and how does Dentsu use it?
Merkury is Dentsu's patented person-based identity and data platform. It allows enterprise brands to identify customers in real time and deliver hyper-personalized experiences across the marketing ecosystem. The platform is positioned as a distinguishing asset enabling cross-channel engagement and measurement.
Which sectors does Dentsu Group primarily serve?
Dentsu Group serves clients across multiple industries including consumer goods, technology, financial services, healthcare, and automotive. Its client roster includes leading global organizations, though specific client names are generally not disclosed publicly outside campaign case studies.
Does Dentsu Group operate as a single company or a holding structure?
Dentsu Group operates as a single integrated corporate entity, not a traditional holding company. Its agency brands maintain their own market identities but share centralized functions including technology, data, and strategy — a structure designed to deliver consistent transformation outcomes while preserving brand equity.
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