Driscoll's

Driscoll's

Driscoll's traces its founding to 1900, when the Driscoll family began cultivating strawberries near Watsonville, California. Chairman Miles Reiter represents the fourth generation of family leadership; CEO Soren Bjorn runs day-to-day operations. The firm remains family-owned and is one of the largest berry producers in North America, though it does not disclose AUM or total investment deployment. The family office invests across multiple asset classes, including private equity, real estate, and infrastructure, with a focus on agricultural technology, logistics, and cold-chain assets. Driscoll's has made direct investments in companies such as Plenty (vertical farming) and owns extensive farmland and cooling facilities in California, Florida, and Mexico. Its geographic footprint spans North America, Europe, and Australia (per the firm's website, 2026). Driscoll's employs roughly 5,000 people globally, though the family office itself is lean. The firm opened a London office in 2022 to oversee European berry operations and sourcing. A separate philanthropic arm, the Driscoll's Foundation, supports agricultural education and community development in berry-growing regions (per Driscoll's Foundation, 2024). In January 2025, the firm announced a partnership with a robotics start-up to automate berry harvesting (per Bloomberg, January 2025). Driscoll's structural differentiator is its vertical integration: the family office operates as both an agricultural operating company and an investment entity, co-investing alongside its farm operations. That dual mandate — owning the land, the plants, and the distribution — gives it sourcing advantages in deals that require deep agronomic expertise.