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Elle Family Office
Elle Family Office was established in 2024 by Chaz Y. Lazarian. The Lazarian family principals direct capital allocation with support from CEO Wendy Craft and...
Elle Family Office
Elle Family Office was established in 2024 by Chaz Y. Lazarian. The Lazarian family principals direct capital allocation with support from CEO Wendy Craft and operations lead Eti Lazarian. The firm deploys across real estate, private credit, hedge funds, and digital assets. It executes direct co-investments and SPVs alongside fund-of-funds exposure. Confirmed holdings include the Paces West Office Complex, Embassy Row, Parkside Terraces, and multiple Lenox Park assets in the Atlanta area. Geographic reach spans North America, Europe, Asia, and South America. Investment stages cover growth equity and venture capital. Team size remains undisclosed. Additional offices are not listed. The firm maintains memberships in Della Leaders Club, Crain Currency Advisory Board, International Council of Shopping Centers, and Atlanta Commercial Board of Realtors. No operational events from the past 24 months appear in available records. Elle Family Office maintains direct ownership of operating real estate assets and family collections rather than delegating to external managers. This architecture keeps investment decisions inside the principal group and ties capital deployment to specific Atlanta properties and passion assets.
General information
Firm type
Single Family Office
Year founded
2024
Location
Region
North America
Country
United States
City
New York
Corporate office
123 Fifth Avenue, NY 10160, New York, USA
Principals
Chaz Y. Lazarian, Esq.
Family Principal and Chairman of Insignia, LLC
Eti Lazarian
Principal and General Operations Director
Wendy Craft
Chief Executive Officer
Anthony Ritossa
Business Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Elle Family Office?
Chaz Y. Lazarian serves as Family Principal and Chairman. Wendy Craft acts as Chief Executive Officer. Eti Lazarian handles general operations.
How does Elle Family Office source proprietary deal flow?
The firm relies on direct relationships through Chaz Lazarian's Atlanta commercial real estate network and memberships in ICSC and the Atlanta Commercial Board of Realtors.
Is Elle Family Office structured as a single family office or does it operate more like a venture firm?
It functions as a single family office. Capital deployment focuses on direct ownership of real estate and collectibles rather than third-party venture commitments.
Does Elle Family Office participate in fund commitments or only direct deals?
The firm uses both. It holds fund-of-funds exposure while executing direct co-investments and SPVs in real estate and alternatives.
What investment stages does Elle Family Office typically target?
The firm targets growth equity and venture capital stages alongside real estate acquisitions and distressed situations.
Where does the underlying wealth come from?
Wealth originates with the Lazarian family principals. Public records do not disclose the original source of capital.
What is Elle Family Office's known posture on co-investments alongside external GPs?
The firm executes direct co-investments and SPVs. It partnered with Gamma Real Estate on Atlanta apartment acquisitions.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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