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Ember
Aaron Shaw and Daniel Hogan built Ember to automate UK contractor accounting with software and a 24-person team, replacing traditional high-street firms.
Ember
Ember is an SEC-registered investment adviser in New York, NY, registered since 2021. The firm manages approximately $1.7 billion in regulatory assets. It has 21 employees and 14 investment advisers.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
Europe
Country
United Kingdom
City
New York
Corporate office
London, United Kingdom
Principals
Aaron Shaw
Co-founder & CEO
Daniel Hogan
Co-Founder & COO
Sector focus
Frequently asked questions
Who runs product and engineering at Ember?
The engineering organisation is led by head of engineering Gustavo Silva, supported by three tech leads — Malinna Leach, Sergejs Radkevics, and Rhys Streefland. Product leadership sits with lead product manager George Grigolava and senior product manager Nhan Phan. This structure puts 13 named product-and-engineering staff against an accounting-and-support team of six, reflecting a software-first operating model.
Does Ember manage third-party capital or invest directly?
No. Ember is an accounting-software and services company that charges subscription fees to contractors and micro-businesses. Its website and public disclosures describe a recurring-revenue operating business with no external fund commitments, direct-investment portfolio, or balance-sheet deployment activity. The firm has not registered as an investment adviser or family office in any jurisdiction.
What is Ember's known posture on co-investments alongside external GPs?
Ember has no disclosed co-investment programme, investment committee, or LP relationships. The firm does not market itself to institutional allocators or family offices seeking general-partner commitments. All publicly available information indicates a pure operating-company focus on delivering compliance and tax services to UK limited companies.
How does Ember generate revenue?
Ember sells monthly and annual subscription packages for limited-company accounting. The core product includes automated bookkeeping, self-assessment filing, corporation tax returns, VAT filing, and a live dashboard with access to an assigned accountant. As a private company, Ember does not disclose its revenue figures.
Is Ember structured as a single family office or does it operate more like a venture firm?
Ember is a privately held operating company structured as a software-and-services provider, not a single family office or a venture firm. It employs engineers, product designers, accountants, and customer-success agents to serve paying business clients. The firm has not disclosed any family-wealth origin, investment mandate, or fiduciary duty to a single principal.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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