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Ember
Ember is an SEC-registered investment adviser in New York, NY, registered since 2021. The firm manages approximately $1.7 billion in regulatory assets.
Ember
Ember is an SEC-registered investment adviser in New York, NY, registered since 2021. The firm manages approximately $1.7 billion in regulatory assets. It has 21 employees and 14 investment advisers.
General information
Firm type
Asset Manager
Location
Region
Europe
Country
United Kingdom
City
New York
Corporate office
London, United Kingdom
Principals
Aaron Shaw
Co-founder & CEO
Daniel Hogan
Co-Founder & COO
Sector focus
Frequently asked questions
Who runs product and engineering at Ember?
The engineering organisation is led by head of engineering Gustavo Silva, supported by three tech leads — Malinna Leach, Sergejs Radkevics, and Rhys Streefland. Product leadership sits with lead product manager George Grigolava and senior product manager Nhan Phan. This structure puts 13 named product-and-engineering staff against an accounting-and-support team of six, reflecting a software-first operating model.
Does Ember manage third-party capital or invest directly?
No. Ember is an accounting-software and services company that charges subscription fees to contractors and micro-businesses. Its website and public disclosures describe a recurring-revenue operating business with no external fund commitments, direct-investment portfolio, or balance-sheet deployment activity. The firm has not registered as an investment adviser or family office in any jurisdiction.
What is Ember's known posture on co-investments alongside external GPs?
Ember has no disclosed co-investment programme, investment committee, or LP relationships. The firm does not market itself to institutional allocators or family offices seeking general-partner commitments. All publicly available information indicates a pure operating-company focus on delivering compliance and tax services to UK limited companies.
How does Ember generate revenue?
Ember sells monthly and annual subscription packages for limited-company accounting. The core product includes automated bookkeeping, self-assessment filing, corporation tax returns, VAT filing, and a live dashboard with access to an assigned accountant. As a private company, Ember does not disclose its revenue figures.
Is Ember structured as a single family office or does it operate more like a venture firm?
Ember is a privately held operating company structured as a software-and-services provider, not a single family office or a venture firm. It employs engineers, product designers, accountants, and customer-success agents to serve paying business clients. The firm has not disclosed any family-wealth origin, investment mandate, or fiduciary duty to a single principal.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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