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Events.com
Mitch Thrower's Events.com operates a SaaS-plus-marketplace model for event creation and discovery, integrating ticketing, sponsorship, and virtual event tools.
Events.com
Generate more event revenue with Events.com. Sell tickets online, promote your events, find sponsors, and grow your event business.
General information
Firm type
Asset Manager
Location
Region
North America
Country
United States
City
San Diego
Corporate office
La Jolla, CA, United States
Principals
Mitch Thrower
CEO, Chairman and Co-Founder
Bob Bellack
Senior Advisor and Investor
Jeff Cameron
Chief Technical Officer
Paul Brown
Chief Financial Officer
Sector focus
Frequently asked questions
Who runs investment and strategic decisions at Events.com?
Mitch Thrower runs the company as CEO, Chairman, and Co-Founder. He previously co-founded Active.com (The Active Network), took it public, and led its eventual sale to Vista Equity Partners for $1.05 billion. Thrower also serves as Chairman of The La Jolla Foundation, his philanthropic vehicle. Strategic and investment decisions appear concentrated in Thrower and his inner circle of operating executives, not a separate investment committee.
What event types and sectors does Events.com target?
The platform serves a broad range of live events — sports, music festivals, conferences, beer festivals, car shows, and outdoor competitions. Publicly named clients include the Mint 400 off-road race, the Outside Summit, and Dow Championship golf. The company avoids niche specialization, positioning its toolset as horizontally applicable across any event that sells tickets.
How does Events.com source its proprietary event-organizer pipeline?
Events.com attracts organizers through its integrated tool suite — ticketing, sponsorships, on-site check-in, and virtual event capabilities — plus digital marketing services that promise broader audience reach. The consumer discovery app functions as a demand-generation engine: events listed on the organizer platform get surfaced to attendees, creating a network effect that locks in organizers who want distribution.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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