Exchange Place Advisors

Exchange Place Advisors

Exchange Place Advisors operates as the single-family office for William H. Goodwin Jr., a Virginia businessman whose wealth originates from CCA Industries, the Richmond hotel and resort development firm, and the Dominion Resources boardroom. The office reflects a classic Southern American industrialist model — quiet, private, and built to steward capital across generations rather than attract outside investors. The firm invests across a deliberately limited set of asset classes spanning real estate, private operating companies, and select public equities. Real estate holdings have historically centered on hospitality and resort properties, including The Jefferson Hotel in Richmond, which the Goodwin family has owned and restored, and the Kiawah Island Golf Resort in South Carolina, acquired in 1993. Operating-company investments include Commonwealth Biotechnologies, a life-sciences contract research organization, and Tredegar Corporation, a manufacturing company where Goodwin previously served as chairman. The geographic footprint concentrates in the Mid-Atlantic and Southeastern United States, with additional exposure through board relationships and co-investment partnerships. The office runs lean, with a small team of investment professionals operating from Richmond, Virginia. Scale estimates remain private. Beyond direct investment activities, the Goodwin family supports philanthropic efforts through the William H. Goodwin Jr. Foundation, focusing on education and community development in Virginia. The foundation operates separately from the family office, though both reflect the same long-horizon wealth-preservation philosophy. Exchange Place Advisors' structural differentiator is its total absence of external capital pressure. The office answers only to the Goodwin family, allowing it to hold assets indefinitely, accept illiquidity that institutional managers must avoid, and pass operating businesses across generations without forced exits. This architecture echoes other Southern industrial family offices — Bass, Perot, Smith — where the office exists to preserve, not to grow fee revenue or attract new mandates.