Bank / Wealth / TrustRIA · CRD 298495SEC-Registered

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Felton & Peel Wealth Management

Felton & Peel Wealth Management was established in 2018 and is based in Atlanta, Georgia. The firm is registered with the SEC as an investment adviser, a...

Felton & Peel Wealth Management logo

Felton & Peel Wealth Management

Felton & Peel Wealth Management was established in 2018 and is based in Atlanta, Georgia. The firm is registered with the SEC as an investment adviser, a regulatory designation that permits it to provide ongoing portfolio management and financial advice for a fee. Its stated focus is on financial planning, investment planning, and retirement planning, services typically delivered through individually managed accounts rather than pooled investment vehicles. The firm serves three client categories: individuals, high-net-worth individuals, and charitable organizations. This client mix points to a dual practice, combining retail financial planning for professionals and families with more bespoke wealth management for individuals of substantial means. As a non-institutional shop, its investment strategy likely centers on asset allocation models, manager due diligence, and direct security selection rather than the multi-asset-class, direct-deal origination seen at larger family offices. There is no public record of Felton & Peel participating in private company financings, fund commitments, or real asset acquisitions. Public disclosures regarding assets under management and team size are unavailable, which is common for firms of this vintage and scale. The firm does not appear to maintain vehicles like philanthropic foundations, club investment structures, or affiliated operating businesses. Its posture is that of a traditional advisory practice — planning-centric, relationship-driven, and constructed around a small number of client-facing professionals. Felton & Peel's structural differentiator is its clean separation from product manufacturing. As a pure RIA without proprietary funds, structured products, or an affiliated broker-dealer, the firm faces no internal pressure to cross-sell — a governance feature that larger, vertically integrated wealth managers often cannot claim.

General information

Firm type

Bank / Wealth / Trust

Year founded

2018

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Atlanta

Corporate office

Atlanta, GA, United States

Frequently asked questions

Is Felton & Peel a single-family office or a multi-family office?

It is neither. Felton & Peel is a registered investment adviser operating as a wealth management practice. It serves multiple unrelated clients — individuals, high-net-worth families, and charitable organizations — rather than managing capital for a single family. Its regulatory filing as an RIA confirms a commercial advisory model, not a family-office structure.

How is the firm compensated for its advisory services?

As an SEC-registered RIA, Felton & Peel likely charges fees based on assets under management, flat retainer fees, or hourly planning charges. The firm's own description references investment advisory services including financial planning and retirement planning — typical RIA fee models. No commission-based or product-sales compensation structure has been disclosed.

Does Felton & Peel manage proprietary investment funds?

There is no evidence that Felton & Peel operates proprietary pooled investment vehicles. Its model appears to be individually managed accounts and planning services. This absence of in-house funds distinguishes it from asset managers and bank-affiliated wealth platforms that steer clients toward proprietary products.

What is Felton & Peel's stated approach to investment planning?

The firm lists investment planning alongside financial planning and retirement planning as core service areas. While a detailed investment policy statement or model portfolio breakdown is not publicly available, this service grouping suggests a goals-based planning framework where investment portfolios are constructed to meet specific client objectives — retirement, charitable giving, intergenerational transfer — rather than pursuing absolute return benchmarks.

Who founded Felton & Peel Wealth Management?

The firm's founders and key principals are not publicly identified in regulatory filings or on the firm's website. For a 2018-vintage RIA, this is a notable gap. The absence of named principals makes it difficult for outside due diligence to assess the team's prior institutional experience or track record.

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