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Fern Financial Group
Fern Financial Group is a Mesa-based RIA co-founded by Josh Pollard, Bobby Nichols, and Tyler Self that provides fiduciary wealth management.
Fern Financial Group
Fern Financial Group is an SEC-registered investment adviser in MESA, AZ. The firm manages approximately $63 million in regulatory assets. It has 3 employees and 3 investment advisers.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Mesa
Corporate office
Mesa, AZ, United States
Principals
Josh Pollard
Co-Founder & Managing Partner
Bobby Nichols
Co-Founder & Managing Partner
Tyler Self
Co-Founder & Managing Partner
Frequently asked questions
What is Fern Financial Group's fiduciary obligation?
As a registered investment advisor (RIA), Fern Financial Group acts as a fiduciary under the Investment Advisers Act of 1940. This means the firm must put client interests before its own, disclosing conflicts and avoiding compensation structures tied to product sales. It contrasts with broker-dealers, which operate under a suitability standard that does not require the same duty of loyalty.
Who holds the key investment decision-making roles at Fern Financial Group?
Josh Pollard, Bobby Nichols, and Tyler Self are the three co-founders and managing partners listed on the firm's website. The site does not delineate a separate CIO or head of investments, suggesting the managing partners collectively oversee client advisory and investment decisions.
Does Fern Financial Group disclose its assets under management?
No. The firm has not published an AUM figure on its website or in publicly available regulatory filings. Without a public disclosure, the AUM remains undisclosed.
How does Fern Financial Group charge for its services?
The firm does not publish a fee schedule online. Based on its RIA structure, it likely charges a fee based on a percentage of assets under management, hourly or fixed planning fees, or a retainer model — all common among independent RIAs — but the specific method is not disclosed.
What designations do the managing partners hold?
Co-founder Josh Pollard holds the CERTIFIED FINANCIAL PLANNER (CFP) and Certified Exit Planning Advisor (CEPA) designations. The CFP signals expertise in comprehensive financial planning; the CEPA denotes a specialty in helping business owners plan the exit or sale of their companies. Bobby Nichols holds a Ph.D., though the field is not publicly listed.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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