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Fern Financial Group
Fern Financial provides coordinated financial strategy for athletes, sport organizations, business owners, and high-net-worth families. The firm offers more...
Overview
Fern Financial provides coordinated financial strategy for athletes, sport organizations, business owners, and high-net-worth families. The firm offers more than wealth management, delivering family-office-level coordination without family office complexity. It connects investments, tax, planning, and business decisions into one strategy and helps simplify complex financial lives.
General information
Firm type
Private Equity
Year founded
2022
Location
Region
North America
Country
United States
City
Mesa
Corporate office
Mesa, AZ, United States
Principals
Josh Pollard
Co-Founder & Managing Partner
Bobby Nichols
Co-Founder & Managing Partner
Tyler Self
Co-Founder & Managing Partner
Frequently asked questions
What is Fern Financial Group's fiduciary obligation?
As a registered investment advisor (RIA), Fern Financial Group acts as a fiduciary under the Investment Advisers Act of 1940. This means the firm must put client interests before its own, disclosing conflicts and avoiding compensation structures tied to product sales. It contrasts with broker-dealers, which operate under a suitability standard that does not require the same duty of loyalty.
Does Fern Financial Group disclose its assets under management?
No. The firm has not published an AUM figure on its website or in publicly available regulatory filings. Without a public disclosure, the AUM remains undisclosed.
What designations do the managing partners hold?
Co-founder Josh Pollard holds the CERTIFIED FINANCIAL PLANNER (CFP) and Certified Exit Planning Advisor (CEPA) designations. The CFP signals expertise in comprehensive financial planning; the CEPA denotes a specialty in helping business owners plan the exit or sale of their companies. Bobby Nichols holds a Ph.D., though the field is not publicly listed.
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