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FitCapital
fitcapital is a debt-focused investment bank built by lenders.
FitCapital
fitcapital is a debt-focused investment bank built by lenders. We advise growth-stage companies on venture debt, growth debt, and structured capital solutions from $10M–$100M+.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Joel Gragg
Managing Partner
Chad Cochran
Managing Partner
Jon Weitzel
Partner
Sector focus
Frequently asked questions
Is FitCapital a lender or an adviser?
FitCapital is a pure advisory firm. It does not deploy its own balance sheet or manage a credit fund. The firm's partners — all former lenders — advise growth-stage technology companies on raising venture debt, growth capital, and structured financing by running competitive processes among their network of capital providers.
What size of debt financing does FitCapital typically arrange?
The firm targets raises between $10 million and $100 million or more, according to its website. Its capital partner network holds over $3.0 billion in total commitments, primarily from venture debt funds, growth lenders and structured credit investors.
Does FitCapital handle equity fundraising as well?
No. FitCapital explicitly positions itself as a debt-focused investment bank and makes no mention of advising on equity rounds. Their entire value proposition is built around non-dilutive capital and the negotiating leverage that comes from a lender's understanding of credit underwriting.
Who are the key decision-makers at FitCapital?
The firm is led by managing partners Joel Gragg and Chad Cochran, and partner Jon Weitzel. All three are former lenders who collectively have more than 60 years of experience and have worked on over 150 transactions. No other investment professionals are publicly listed.
Which sectors does FitCapital focus on?
FitCapital works solely with growth-stage technology companies. While it does not publish an exhaustive sector list, its transaction history and positioning indicate a focus on enterprise software, FinTech, and digital health — the verticals where venture debt is a mature and widely used financing tool.
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