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FitLab
FitLab is a asset manager based in Newport Beach; the Altss profile covers its classification, headquarters, registration, AUM band, and key contacts for...
FitLab
FitLab pioneers sport lifestyle, defining what it means to live at the intersection of performance, culture, and style.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Newport Beach
Corporate office
Newport Beach, Las Vegas, Los Gatos, San Francisco, United States
Additional offices
Las Vegas · Los Gatos · San Francisco
Principals
Brian Kirkbride
Co-founder & Co-CEO
Sector focus
Frequently asked questions
Who runs investment decisions at FitLab?
Brian Kirkbride, Co-founder and Co-CEO, leads the firm's overall brand acquisition and integration strategy. The company's leadership blends M&A execution with hands-on operational management of its portfolio companies, making Kirkbride central to both capital allocation and brand performance.
Is FitLab structured as an investment firm or an operating company?
FitLab is an operating company that acquires and manages a portfolio of consumer-facing fitness and lifestyle brands directly, rather than a fund investing on behalf of limited partners. The firm runs centralized shared services across marketing, technology, and distribution for its nine brands within its own ecosystem.
Which brands does FitLab currently own?
As of mid-2025, FitLab's portfolio includes Assault Fitness (equipment), Electric (action-sports apparel), Mile High Run Club (studio), Nike Studios (licensed studios), Racked (studio), Ragnar (events), RPM Training (equipment and apparel), XPT (digital training), and Y7 Studio (studio), according to the FitLab website.
How does FitLab source its acquisitions?
FitLab targets established fitness brands with loyal followings that it can integrate into its cross-platform sport lifestyle ecosystem. The company typically acquires controlling positions through proprietary deal flow, drawing on the network and sector expertise of its leadership team, as seen in its sequence of deals from 2022 through early 2025.
What is FitLab's relationship with Nike?
FitLab operates Nike Studios under a licensing agreement, delivering group fitness classes led by Nike Trainers. These boutique studios serve as the fitness services pillar within FitLab's broader brand divisions and extend the Nike brand into physical studio experiences.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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