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Florida Financial Planning
Florida Financial Planning is a asset manager based in Daytona Beach, founded 1982; the Altss profile covers its classification, headquarters, registration,...
Florida Financial Planning
General information
Firm type
Asset Manager
Year founded
1982
Location
Region
North America
Country
United States
City
Daytona Beach
Corporate office
Daytona Beach, FL, United States
Principals
John P. O'Brien
President
Sector focus
Frequently asked questions
Is Florida Financial Planning a fiduciary?
Registered investment advisers in the United States operate under a fiduciary standard, which requires them to act in their clients' best interests. Florida Financial Planning is registered as an RIA with the state of Florida, subjecting the firm to this standard. The practice's fee-based model further aligns its incentives with client outcomes rather than transactional commissions.
What regulatory history does Florida Financial Planning have?
In 2016, the Florida Office of Financial Regulation issued a cease-and-desist order against the firm for failing to include required disclosure language in advertisements. The firm paid a $3,500 administrative fine and agreed to comply with advertising regulations (per Florida Office of Financial Regulation, 2016). No other significant regulatory actions appear on the firm's public record.
Does Florida Financial Planning have a succession plan?
No succession plan has been publicly disclosed. John O'Brien has led the firm since 1982, and the practice does not list any additional advisors, junior partners, or next-generation leadership on its public-facing materials. For clients with long investment horizons, the absence of a visible succession structure is a notable operational characteristic.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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