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Asset ManagerRIA · CRD 333002State-Registered Investment Adviser

Updated:

Florida Financial Planning

Florida Financial Planning is an asset manager based in Daytona Beach, founded 1982; the Altss profile covers its classification, headquarters, registration,...

General information

Firm type

Asset Manager

Year founded

1982

Location

Region

North America

Country

United States

City

Daytona Beach

Corporate office

Daytona Beach, FL, United States

Principals

John P. O'Brien

President

Sector focus

Wealth ManagementFinancial Services

Frequently asked questions

Is Florida Financial Planning a fiduciary?

Registered investment advisers in the United States operate under a fiduciary standard, which requires them to act in their clients' best interests. Florida Financial Planning is registered as an RIA with the state of Florida, subjecting the firm to this standard. The practice's fee-based model further aligns its incentives with client outcomes rather than transactional commissions.

What regulatory history does Florida Financial Planning have?

In 2016, the Florida Office of Financial Regulation issued a cease-and-desist order against the firm for failing to include required disclosure language in advertisements. The firm paid a $3,500 administrative fine and agreed to comply with advertising regulations (per Florida Office of Financial Regulation, 2016). No other significant regulatory actions appear on the firm's public record.

Does Florida Financial Planning have a succession plan?

No succession plan has been publicly disclosed. John O'Brien has led the firm since 1982, and the practice does not list any additional advisors, junior partners, or next-generation leadership on its public-facing materials. For clients with long investment horizons, the absence of a visible succession structure is a notable operational characteristic.

Profile maintained by Altss. Updated: . To correct this record or make a privacy request, send the page URL and your evidence to privacy@altss.com; corrections are free.

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