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Forecast Labs
Forecast Labs is a New York City based venture capital firm, part of Comcast NBCUniversal, investing in high-growth consumer and internet technology...
Forecast Labs
Forecast Labs is a New York City based venture capital firm, part of Comcast NBCUniversal, investing in high-growth consumer and internet technology companies and providing unmatched distribution advantage by scaling investments, profitably, via TV advertising.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Principals
Arjun Kapur
Founder
Kyle Peters
Partner
Sector focus
Frequently asked questions
How does Forecast Labs invest if it doesn't use cash?
Forecast Labs provides TV advertising campaigns to startups in exchange for equity. The ownership stake vests over time based on the volume of customers acquired through those campaigns. This makes the capital effectively performance-linked: founders trade dilution for profitable customer growth rather than for cash up front.
Who runs investment decisions at Forecast Labs?
Arjun Kapur leads all investments, as stated on the firm's website. Kyle Peters, a former Comcast Ventures finance and operations lead, serves as investing Partner, sourcing and supporting deals.
What is the relationship between Forecast Labs and Comcast NBCUniversal?
Forecast Labs is the venture capital arm of Comcast NBCUniversal, operating from within the parent company. It draws on Comcast Advertising's linear and streaming inventory and capabilities to execute its ad-for-equity model.
Which types of companies does Forecast Labs target?
The firm invests in high-growth consumer and internet technology companies, spanning digital health, fintech, pet care, e-commerce, marketplaces, sports, and travel. Portfolio examples include Blueland, Tovala, Smalls, Bartesian, Wander, and Instacart.
Does Forecast Labs participate in fund commitments or only direct deals?
Forecast Labs operates as a direct investor. It takes equity stakes in individual startups. There is no public information indicating it makes fund commitments to outside venture firms.
How is Forecast Labs structurally different from a standard venture capital firm?
Its investment capital is not cash but Comcast's TV advertising reach, accessed at internal cost. This replaces a startup's marketing spend with a non-cash, post-hoc dilution mechanism tied to actual customer acquisition, a model unique to Forecast Labs.
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