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Forma Capital
Forma Capital is a private equity firm based in Los Angeles, US. It focuses on growth investments.
Forma Capital
Forma Capital is a private equity firm based in Los Angeles, US. It focuses on growth investments. The firm has a team of four staff, including four investment professionals.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Principals
Elia Infascelli
Managing Partner
Mary Owen
Partner
Nick Orzano
Partner
Harrison Murray
Principal
Bruce Popko
Partner
Josh Feine
Partner
Josh Allen
Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Forma Capital?
Elia Infascelli is the Managing Partner and the most senior investment professional listed. Decisions appear to be made collectively by a partner group that includes Mary Owen, Nick Orzano, Harrison Murray, Bruce Popko, Josh Feine, and Josh Allen. The firm has not publicly designated a separate CIO or investment committee chair.
Does Forma Capital invest in funds or only make direct deals?
The firm's website describes direct backing of founders, athletes, and cultural leaders for operating businesses and sports assets. It does not list any fund-of-funds commitments or LP relationships. Forma Capital's public positioning is that of a direct investor.
What investment stages does Forma Capital target?
Forma Capital describes its strategy as expansion and late-stage growth. Its portfolio companies — including Major League Pickleball and consumer fitness brands like BODYROK and SWEAT440 — suggest it targets businesses with existing revenue and operating history rather than pre-revenue startups.
How does Forma Capital source its deals?
The firm does not publicly detail its sourcing model. The partner group's professional backgrounds in NFL franchise operations and sports media suggest relationship-driven origination through sports and entertainment networks. The 'Influence' vertical implies talent and cultural-leader referrals may also feed the pipeline.
Is Forma Capital's portfolio structured around separate sports and consumer funds?
No. Forma presents a single, integrated portfolio. Its thesis is that sports, consumer brands, and influence have converged. The firm does not publicly separate assets into distinct fund vehicles by sector.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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