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Formation
Formation is built around the Formation Stage, a time of discovery, growth, and conviction for founders. The firm caters to both fast acceleration and more...
Formation
Formation is built around the Formation Stage, a time of discovery, growth, and conviction for founders. The firm caters to both fast acceleration and more gradual paths to crystallization, including 1:1 cultivation and cohorts. Formation leads pre-seed rounds and participates in seed rounds. These are framed as 10+ year journeys where real relationships are formed and talent begins its ascent.
General information
Firm type
Private Equity
Year founded
2015
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Additional offices
San Francisco, CA · Miami, FL
Principals
Solly Garber
Co-Founder
Leeor Mushin
Co-Founder
Sector focus
Frequently asked questions
What does Formation mean by the 'Formation Stage'?
The firm defines the 'Formation Stage' as the period of discovery, growth, and conviction that precedes a company's institutional scaling. It argues this stage has been mispriced by VCs who treat pre-seed and seed checks as option bets. Formation's model is built around longer relationship arcs and concentrated underwriting during this window.
What is Formation's known posture toward the 'spray-and-pray' model of seed investing?
Formation publicly criticizes the financialization of early-stage venture, calling out the practice of writing many small checks as a misaligned incentive structure. Its public manifesto describes this as treating founders like 'option bets' and positions Formation as a deliberate alternative.
Which companies has Formation's team backed?
Through Solly Garber's prior firm Strada, the team wrote early checks into Headway, Assured, Nourish, Traba, and Krea. Formation's own portfolio companies are not publicly listed, and the firm has not disclosed a full portfolio page.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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