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gen.video
gen.video operates partnrUP, an AI-native platform for influencer marketing serving brands like Dreamland Baby and Olipop from Weston, Massachusetts.
gen.video
Gen.video is a New York-based influencer marketing agency founded in 1999. The company offers tools and services for managing influencer campaigns, including social commerce solutions, project management, and analytics. Its services also encompass affiliate program management, retail syndication, and campaign performance measurement.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Weston
Corporate office
Weston, MA, United States
Frequently asked questions
How is gen.video's SaaS platform, partnrUP, structured to serve different sizes of brands?
partnrUP is tiered for startups, midmarket brands, enterprises, and agencies. Lean teams can use AI agents to handle outreach and tracking without additional headcount. Enterprises can manage hundreds of creators with aligned workflows, while agencies can operate multiple client brands within a single dashboard. The platform adapts to each segment by scaling workflow automation and campaign management tools.
Does gen.video operate as an agency or a pure technology provider?
The firm currently prioritizes its partnrUP SaaS platform. However, it does maintain optional managed services where an in-house team handles creator marketing execution for clients who want to outsource the human touchpoints. This hybrid model allows gen.video to capture both self-service software revenue and service fees for full-suite campaign management.
What is the functional relationship between partnrUP and Creator Opportunity?
Creator Opportunity is a creator-facing gateway fully owned and operated within the partnrUP ecosystem. Creators use it to apply for brand campaigns, receive briefs, submit content, and get paid. It serves as the supply-side interface, while brands manage campaigns on the partnrUP dashboard—creating a closed-loop marketplace where gen.video automates the transaction and payment flow between both parties.
How does partnrUP handle creator payments and content usage rights?
Once a creator's content is approved within the platform, payment is issued automatically via PayPal, typically clearing within 5–7 business days. Standard campaigns grant the brand perpetual, royalty-free usage rights to repurpose creator content across their marketing channels. If a deliverable is missed, payments are held until the issue is resolved or manually released by the brand.
Which specific brands use gen.video's platform, and what results were reported?
Disclosed clients include Dreamland Baby, Olipop, Tribe 9 Foods, BEAM be amazing, Cloudsharks, AquaVault, Goldfish Swim School, and Champagne Lion. In its marketing materials, gen.video highlights a shift from manual outreach to automated matching, with one client reporting that they 'no longer have to reach out to 100s of influencers to find 5 that want to work with me' and another noting a reduction in time spent on internal coordination and admin due to workflow automation.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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