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Giphy
GIPHY is a platform that animates your world, serving 10+ billion pieces of content to a daily user reach of 1+ billion people. The company is home to a wide...
Giphy
GIPHY is a platform that animates your world, serving 10+ billion pieces of content to a daily user reach of 1+ billion people. The company is home to a wide range of content, including GIFs, Stickers, and Clips. GIPHY is used by users, brands, content partners, and artists to make conversations and stories more positive and fun.
General information
Firm type
other
Year founded
2013
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Principals
Alex Chung
Co-Founder
Jace Cooke
Co-Founder
Sector focus
Frequently asked questions
Who founded Giphy?
Giphy was founded in 2013 by Alex Chung and Jace Cooke in New York City. Both had prior experience in technology and media.
How does Giphy generate revenue?
Giphy generates revenue through sponsored GIF campaigns and branded content partnerships. Advertisers pay for placement within search results, similar to keyword advertising. The company also offers enterprise API access for commercial use.
What happened with the Meta acquisition of Giphy?
Meta (then Facebook) agreed to acquire Giphy in May 2020 for approximately $400M. The deal faced regulatory scrutiny from the UK Competition and Markets Authority, which initially ordered Meta to divest the company but ultimately approved the acquisition with behavioral remedies in May 2023.
Does Giphy operate independently within Meta?
Yes, Giphy operates as an independent subsidiary within Meta, maintaining its own New York headquarters and continuing to serve both consumer and enterprise clients. It reports through Facebook's product organization.
What investment stage does Giphy represent?
Giphy is a venture-backed company that received funding from institutional investors before being acquired. It is not an investment vehicle itself but rather an operating business acquired by Meta.
What sectors does Giphy operate in?
Giphy operates primarily in the media and entertainment sector, with significant technology components including AI/ML for content tagging and search. It is classified as an internet platform company.
Where does Giphy's content come from?
Giphy's content library includes contributions from professional studios, media partners, and user-generated uploads. The company indexes and tags content algorithmically using machine learning to enable search.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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