Bank / Wealth / TrustRIA · CRD 114637SEC-Registered

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Goodman Financial

Goodman Financial is an SEC-registered investment adviser in Houston, TX, registered since 2002. The firm manages $916 million in assets, $913 million on a...

Goodman Financial logo

Goodman Financial

Goodman Financial is an SEC-registered investment adviser in Houston, TX, registered since 2002. The firm manages $916 million in assets, $913 million on a discretionary basis. It has 26 employees and 16 investment advisers.

General information

Firm type

Bank / Wealth / Trust

Year founded

1978

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Houston

Corporate office

Houston, TX, United States

Principals

George A. Goodman

President

Sector focus

Wealth ManagementFinancial Services

Frequently asked questions

Who makes investment decisions at Goodman Financial?

President George A. Goodman founded the firm in 1978 and remains the named principal in regulatory filings. The firm's Form ADV and public record do not identify a separate chief investment officer or investment committee structure, indicating that portfolio oversight is concentrated with the founder and a small professional team.

Does Goodman Financial operate as a fiduciary or a broker-dealer?

Goodman Financial is a state-registered investment adviser in Texas, bound by the fiduciary standard to act in its clients' best interests. It charges asset-based and fixed fees for wealth management and consulting services, and does not operate a broker-dealer affiliate according to its public regulatory disclosure.

What is Goodman Financial's typical client profile?

The firm serves a mix of individual families, professionals, and local institutions, with an additional line of business in 401(k) plan consulting for small and mid-sized employers. Its client base is concentrated in the Houston area and broader Texas markets, reflecting the firm's single-office, non-national footprint.

Does Goodman Financial offer alternative investments or direct deals?

There is no public record suggesting the firm maintains an alternatives platform or originates direct co-investments. Its disclosed strategies emphasize publicly traded securities, fixed income, and cash management, consistent with a traditional goals-based portfolio advisory rather than a family-office deal model.

How is Goodman Financial structurally different from multi-family offices?

The firm operates as a straightforward independent RIA without private-equity ownership, a national aggregator partnership, or the estate-planning, tax-preparation, and concierge services commonly associated with multi-family offices. Its focus remains on core investment advisory and employer-sponsored retirement plan consulting.

Has Goodman Financial been involved in any M&A or succession transactions?

No public filings or trade-press reports indicate a merger, acquisition, or formal succession transaction in the firm's forty-year history. George Goodman continues to serve as president, with the firm's operational continuity tied directly to its founding principal.

Where does Goodman Financial hold client assets?

The firm's Form ADV identifies Charles Schwab & Co., Inc. as its primary qualified custodian for client assets, a common arrangement for mid-sized independent RIAs that do not self-custody. Clients receive separate Schwab account statements independent of the firm's own performance reporting.

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