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Harley-Davidson, Inc.
Harley-Davidson, Inc. was incorporated decades ago as a motorcycle manufacturer. Artie Starrs holds the top operating role. The corporate defined benefit plan...
Harley-Davidson, Inc.
Harley-Davidson, Inc. was incorporated decades ago as a motorcycle manufacturer. Artie Starrs holds the top operating role. The corporate defined benefit plan sits inside this industrial parent. The plan deploys capital into venture capital late-stage and growth strategies. Confirmed holdings include a 90.2 percent stake in Harley-Davidson Financial Services and a 74 percent position in LiveWire Group. It also owns manufacturing sites in York, Pennsylvania and Menomonee Falls, Wisconsin plus the Milwaukee headquarters campus. Geographic reach centers on the United States with additional exposure through global dealer networks. The firm lists 13 real assets and collections under direct ownership. A corporate foundation established in 1993 distributes roughly $1.3 million annually, primarily in education. March 2025: Artie Starrs spoke at the Bank of America Consumer & Retail Conference on strategic transformation. Governance flows through the public-company board. Independent directors include James Farley of Ford and Matt Reintjes of YETI. The structure keeps pension decisions inside the operating company rather than a separate family or multi-client vehicle.
General information
Firm type
Pension Fund
Year founded
1903
Location
Region
North America
Country
United States
City
Milwaukee
Principals
Artie Starrs
President and CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Harley-Davidson, Inc.?
Artie Starrs serves as President and CEO and oversees the corporate defined benefit plan.
Does Harley-Davidson, Inc. participate in fund commitments or only direct deals?
The plan uses both venture capital fund commitments and direct holdings in subsidiaries such as Harley-Davidson Financial Services.
What investment stages does Harley-Davidson, Inc. typically target?
Late-stage venture capital and growth equity form the documented focus.
Where does the underlying capital come from?
The capital originates from the operating results of Harley-Davidson, Inc. as a public motorcycle manufacturer.
Does Harley-Davidson, Inc. maintain philanthropic structures?
Yes. The Harley-Davidson Foundation, Inc. was established in 1993 and focuses on education and community grants in the United States.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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