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Harley-Davidson, Inc.
Harley-Davidson, Inc. is the parent of a motorcycle and financial-services group. Its 2025 reporting organized the business into Harley-Davidson Motor…
Overview
Harley-Davidson, Inc. is the parent of a motorcycle and financial-services group. Its 2025 reporting organized the business into Harley-Davidson Motor Company, LiveWire and Harley-Davidson Financial Services. The Motor Company designs, manufactures and sells Harley-Davidson motorcycles, and also sells parts, accessories and apparel and licenses its trademarks. Independent dealers are its principal route to retail customers, supported by e-commerce and distributors in selected overseas markets. The brand dates to 1903, while the parent was incorporated in 1981. At December 31, 2025, its motorcycle dealer network comprised 1,174 dealership points worldwide.
Company overview
- Legal name
- HARLEY-DAVIDSON, INC.
- Classification
- Public company
- SEC CIK
- 0000793952
- Website
- www.harley-davidson.com
Financials
Annual figures as originally reported. Currency is shown for each fiscal year; B means billion and M means million.
| Fiscal year | Period end | Revenue | Net income | Total assets | Cash and equivalents | Operating cash flow |
|---|---|---|---|---|---|---|
| FY2025USD | $4.5B | $338.7M | $8.0B | $3.1B | $568.9M | |
| FY2024USD | $5.2B | $455.4M | $11.9B | $1.6B | $1.1B | |
| FY2023USD | $5.8B | $706.6M | $12.1B | $1.5B | $754.9M | |
| FY2022USD | $5.8B | $741.4M | $11.5B | $1.4B | $548.5M |
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