Hasma Capital Advisors

Hasma Capital Advisors

Hasma Capital Advisors was established in 2007 to manage the liquid and illiquid holdings of the Juffali family. Khaled Juffali serves as chairman of the underlying conglomerate while the London team handles allocation and execution. The office maintains a permanent staff that covers public markets, private equity, real estate, and hedge-fund selection. Deployment spans listed equities, private equity co-investments, direct real-estate holdings, hedge-fund mandates, and natural-resource exposures. Positions include agricultural land in Australia through Billabong Aggregation and Murray Gwynne, commercial property at 23 Hill Street in London, and private aircraft. The firm also commits to venture capital and alternative structures. Geographic reach covers Europe, North America, the Middle East, Asia, Africa, South America, Oceania, and the Caribbean. The team comprises roughly a dozen investment professionals. Jason Smith joined as Chief Investment Officer in December 2024 after Goldman Sachs; Alexander Godwin returned as Chief Investment Strategist in July 2025; Thomas Fitzmaurice arrived as Director of Private Markets in November 2024. Adjacent structures include the Ahmed Juffali Foundation and four additional family foundations that operate separately from the investment office. The office functions as an integrated single-family platform rather than an external multi-family or fund-of-funds vehicle. Decision rights rest with the family principals and the in-house CIO, allowing direct participation in co-investments and SPVs without external GP intermediation on every line.