Heap

Heap is not an investment firm or family office. It is a product-analytics technology company acquired by Contentsquare in 2023. The firm's customers are product, engineering, and marketing teams using behavioral data to improve digital experiences. There is no investment committee, and the platform itself is a tool operated by corporate users — not a vehicle for deploying capital.

Contentsquare acquired Heap in September 2023. The combined entity markets an integrated digital-experience platform that layers Heap's automatic data-capture onto Contentsquare's existing session-replay, journey-mapping, and merchandising tools. Heap continues to operate as a branded product line within the parent company.

Heap's platform is used across verticals but is most commonly cited in SaaS, digital fintech, and ecommerce environments. The firm's published customer evidence points to product-led businesses that depend on conversion-funnel optimization — software subscriptions, direct-to-consumer sales, and online financial services.