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Highline Group
Highline Group was established in 2019 by Steve Reinemund and his son Jonathan. Steve previously served as Chairman and CEO of PepsiCo, where revenue grew 30...
Highline Group
Highline Group was established in 2019 by Steve Reinemund and his son Jonathan. Steve previously served as Chairman and CEO of PepsiCo, where revenue grew 30 percent and net income rose 70 percent during his tenure. The family office manages assets generated from that consumer-goods career and operates from Denver with a focus on the Rocky Mountain region. The firm acquires controlling positions in privately held companies that meet explicit financial thresholds: EBITDA above $1.5 million, multi-year positive cash flow, and strong gross margins. It deploys direct equity through SPVs and supplies Fortune 500-style resources in strategy, governance, and customer marketing. Confirmed holdings include Preece Machining & Assembly, an aerospace manufacturer where Jonathan serves as Executive Chairman, and Kohana Coffee, a cold-brew producer Jonathan previously led as CEO. Activity centers on North America with sector exposure in manufacturing, food and beverage, and packaging. Steve Reinemund also serves on the board of Vertiv and the US Naval Academy Foundation. No public information exists on total capital deployed or headcount. The firm maintains no additional offices beyond Denver.
General information
Firm type
Single Family Office
Year founded
2019
Location
Region
North America
Country
United States
City
Denver
Corporate office
Denver, CO, United States
Principals
Steve Reinemund
Managing Partner
Jonathan Reinemund
Executive Chairman
Sector focus
Frequently asked questions
Who runs investment decisions at Highline Group?
Steve Reinemund serves as Managing Partner and Jonathan Reinemund participates as Executive Chairman. The firm states it is the sole decision maker on every investment.
What investment stages and structures does Highline Group use?
The office targets growth and late-stage opportunities through direct co-investments and SPVs. It seeks majority ownership in lower-middle-market companies.
Where does the underlying wealth come from?
The capital originates from Steve Reinemund’s executive career at PepsiCo, where he held roles including CEO of Frito-Lay and Chairman and CEO of the parent company.
Which sectors does Highline Group focus on?
Confirmed focuses include AgriTech & FoodTech, Healthcare Services, Industrial Tech, and Sports & Wellness, with additional activity in manufacturing, food and beverage, and packaging.
Does Highline Group participate in fund commitments or only direct deals?
The firm invests its own capital directly and does not commit to external funds. It acts as the sole decision maker on each transaction.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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