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Hilltop Holdings
Hilltop Holdings is a solo RIA founded by Erik Kroll in Dallas, primarily offering personal financial planning to individual clients.
Hilltop Holdings
Hilltop Holdings is a financial planning firm founded by Erik Kroll in Dallas, Texas. Kroll is the sole professional listed, operating under the domain erikkrollfp.com. The firm's disclosure-level detail is minimal; no founding year, AUM, or client base is publicly stated. The firm's website focuses on personal finance topics such as 401(k) maximization, student loans in Wisconsin, and the CARES Act. It offers financial planning services but does not publicly disclose investment strategy, asset-class mix, or portfolio holdings. There are no named sectors, deal flow, or co-investor relationships evident. The website's contact page invites prospective clients to schedule a call. Kroll describes himself as a husband, father, and financial planner. No additional team, offices, or affiliated vehicles are disclosed. There is no verifiable operational event from the last 24 months, nor any institutional presence or charitable structure. The firm's structural posture is a solo practice with a consumer-facing digital presence. It lacks the scale, team, or investment infrastructure typical of family-office or institutional allocator profiles.
General information
Firm type
RIA
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Dallas
Corporate office
Dallas, Texas, United States
Principals
Erik Kroll
Founder and Financial Planner
Frequently asked questions
Who is Erik Kroll?
Erik Kroll is a financial planner based in Dallas, Texas, who operates Hilltop Holdings. He describes himself as a husband, father, and financial planner on the firm's website.
What services does Hilltop Holdings offer?
The firm offers personal financial planning services, as indicated by website content on topics like 401(k) maximization, student loans, and the CARES Act. It appears to focus on individual client needs rather than institutional capital.
Is Hilltop Holdings a family office?
No. Hilltop Holdings presents itself as a personal financial planning firm, likely structured as an RIA for individual clients. There is no evidence of family-office structure, multi-generational wealth management, or principal capital deployment.
Does Hilltop Holdings manage institutional capital?
There is no public information suggesting Hilltop Holdings manages institutional assets. Its disclosed client-facing material is geared toward personal finance for individuals.
What is the relationship between Hilltop Holdings and the Texas geography?
The firm is headquartered in Dallas, Texas. Its founder, Erik Kroll, is based there, and the firm's content includes local themes such as student loan guidance for Wisconsin residents, though no other regional focus is evident.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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