Updated:
Indie Financial Planning
Indie Financial Planning is a fee-only RIA founded by Dani Fava in 2019, serving professional women in tech with passive index investing.
Indie Financial Planning
Dani Fava, a former senior executive at Envestnet and TD Ameritrade, launched Indie Financial Planning in 2019 to serve professional women in the technology sector — a demographic she observed grappling with complex equity compensation and career transitions. The firm operates as a fee-only RIA, avoiding commissions or product sales. The firm's investment approach centers on passive index funds and ETF portfolios, with a focus on low-cost, tax-efficient strategies. Fava has publicly stated the firm does not use individual stocks or active managers; allocations are tailored to clients' risk tolerance and time horizons. Geographic reach is limited to the United States, with clients primarily based in the Seattle area and other tech hubs. Indie Financial Planning operates with a lean team — Fava is the named advisor and principal, supported by contract operations staff. No additional offices or philanthropic vehicles are known. In 2023, Fava launched a financial literacy podcast aimed at educating women on equity compensation and retirement planning. The firm's structural differentiator is its laser focus on a single client segment — women in tech — combined with a pure fee-only, passive index model that eschews the active management or alternative investments common among larger RIAs catering to high-net-worth tech employees.
General information
Firm type
RIA
Year founded
2019
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Seattle
Corporate office
Seattle, WA, United States
Principals
Dani Fava
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Indie Financial Planning?
Dani Fava, founder and lead advisor, makes all investment decisions. She previously held senior roles at Envestnet and TD Ameritrade, giving her a background in platform technology and advisor ecosystems.
What client segment does Indie Financial Planning serve?
The firm serves professional women in the technology sector — a demographic that often faces unique financial planning needs such as equity compensation, stock options, and career transitions. The firm explicitly targets this niche rather than serving a broad retail audience.
How does Indie Financial Planning invest client assets?
The firm uses a passive indexing strategy built on low-cost ETF and index fund portfolios. It avoids individual stocks, active managers, and alternative investments. The focus is on tax efficiency, rebalancing, and alignment with each client's risk profile (per the firm's public statements).
What is Indie Financial Planning's fee structure?
Indie Financial Planning is a fee-only RIA, meaning it charges clients a flat or percentage-based fee for planning and asset management. It does not earn commissions, trailers, or referral fees from product sales.
Where is Indie Financial Planning based, and does it serve clients outside Seattle?
The firm is headquartered in Seattle, Washington, and serves clients primarily in the Seattle area and other US tech hubs. It is unknown whether the firm holds state registrations beyond Washington or operates virtually across multiple states.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on registered investment advisers?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: