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Innovid
Zvika Netter co-founded Innovid in 2007 and earned a patent the following year for inserting interactive objects into video content.
Innovid
Zvika Netter co-founded Innovid in 2007 and earned a patent the following year for inserting interactive objects into video content. The company went public in 2021 and acquired TVSquared in 2022 to expand measurement capabilities. Its founding team includes engineering leaders from the Israeli Defense Forces elite computer units. Innovid's platform spans ad creation, delivery, measurement, and optimization across CTV, linear TV, digital, and social channels. The firm handles billions of data points daily across devices, publishers, and platforms, using AI-driven optimization for frequency management and supply path streamlining. In 2025, Innovid merged with Flashtalking, and now operates under Mediaocean, tying into Prisma's omnichannel planning and Protected for verification and brand safety. Partnerships include integrations with hundreds of technology providers. The firm employs over a dozen named senior professionals including President Grant Parker, formerly President at Flashtalking and CRO at 4C, and CTO Yuval Pemper. Additional offices are located in Tel Aviv, London, and Sydney. In 2024, Netter launched the Harmony initiative to address CTV advertising challenges like efficiency, transparency, and carbon reduction. The firm also maintains a philanthropic culture through volunteering and donations, though no separate foundation is disclosed. Innovid differentiates through its independence — it does not buy or sell media, avoiding conflicts of interest common among ad platforms owned by big-tech walled gardens. Its structure as part of Mediaocean provides integration with core ad infrastructure while retaining autonomy over its ad server and measurement products.
General information
Firm type
Asset Manager
Year founded
2007
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Additional offices
Tel Aviv, Israel · London, United Kingdom · Sydney, Australia
Principals
Zvika Netter
CEO & Co-Founder
Grant Parker
President
Michal Livny
Head of People
Amanda Glen Smith
Chief Client Officer
Yuval Pemper
Co-Chief Technology Officer
Shamim Samadi
Head of Product Strategy
Anthony Yam
EVP of Product
Ken Markus
Chief Operating Officer
Aaron Goldman
Chief Marketing Officer
Sector focus
Frequently asked questions
Who runs investment decisions at Innovid?
Zvika Netter, CEO & Co-Founder, sets strategic direction for Innovid. The investment decisions within the company's capital structure are not publicly disclosed in detail. Netter has led the firm since its founding in 2007, taking it public in 2021 and overseeing the 2025 merger with Flashtalking (per the firm).
Is Innovid structured as a single family office or does it operate more like a venture firm?
Innovid is a public company operating as an ad tech platform, not a family office or venture firm. It was listed on the NYSE in 2021 and merged into Mediaocean in 2025. Its capital is deployed in product development and acquisitions like TVSquared in 2022, rather than external fund commitments.
What investment stages does Innovid typically target?
Innovid does not manage external capital for investment in other companies. Its business is providing advertising technology services to brands and publishers. The company makes strategic acquisitions to expand its platform, as seen with TVSquared (2022) and the merger with Flashtalking (2025).
Which sectors does Innovid explicitly avoid?
Innovid does not publicly disclose sectors it avoids. As an ad tech platform, it serves a broad range of advertisers and publishers across industries, though its focus is on CTV, digital, and linear advertising. Specific exclusions are not stated.
Where does the underlying wealth come from?
Innovid is a publicly traded company with institutional and retail shareholders, not a private asset manager. Its capital base derives from public market investors, including Mediaocean as the parent entity. No single family wealth origin is associated with the firm.
Does Innovid maintain philanthropic structures, and how are they separated?
Innovid promotes a culture of giving back through volunteering, fundraising, and donations, but does not disclose a separate foundation or philanthropic vehicle. Netter co-founded GarageGeeks, a non-profit innovation hub in Israel, which is structurally separate from Innovid (per the firm).
What is Innovid's known posture on co-investments alongside external GPs?
Innovid does not engage in co-investments alongside external GPs. As an operating ad tech company, its capital allocation is focused on internal product development, partnerships, and strategic acquisitions within the advertising technology ecosystem.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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