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Innoviti
Innoviti builds payment and sales-acceleration infrastructure for Indian offline retail, serving large enterprises and mobile-phone dealers.
Innoviti
Innoviti is a Bengaluru-based company founded in 2002. It provides a platform for Collaborative Commerce services, connecting brands, banks, and merchants. Innoviti has secured total funding of ₹920.299 crore.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
Asia
Country
India
City
—
Corporate office
—
Sector focus
Frequently asked questions
What does Innoviti’s Unipay platform actually do?
Unipay is an enterprise payment and revenue-assurance platform that integrates with large retailers to reconcile omnichannel payments and prevent margin leakage. It enforces control rules around settlement accuracy and transaction flows, targeting operational-risk reduction in complex retail environments.
How does Innoviti make money if it is not a lender?
Innoviti earns through platform fees, transaction processing margins, and distribution incentives tied to the Genie product. Genie connects dealers with cash advances and margin programs provided by third-party financial partners, with Innoviti facilitating the transaction flow rather than holding loan exposure.
Does Innoviti serve merchants outside India?
All public-facing product descriptions, client logos, and award listings reference the Indian market. There is no indication on the current website of international operations or cross-border payment functionality.
Which retail segments does Innoviti specifically target?
The firm focuses on large-format retail chains, mobile-phone and consumer-electronics dealers, and small merchants seeking cardless payment acceptance. The Link app explicitly targets businesses that previously could not accept card payments without a website or POS machine.
Has Innoviti raised venture capital, and who controls the business?
The firm's public website discloses no venture-capital rounds, equity investors, or named shareholders. No leadership team, board composition, or governance structure is listed, making ownership and control unobtainable from primary-source materials as of late 2024.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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