INTUITIVO

Alexandra Wilkis Wilson, who co-founded the firm in 2018, serves as Managing Partner and makes all final investment decisions. She is joined by Managing Partner Laura Lan. The small team relies on Wilkis Wilson's extensive operator network from Gilt Groupe and GlamSquad to source and evaluate deals.

Intuitivo sources deals through Wilkis Wilson's dense network of fellow founders, operators, and early-stage venture fund managers. Her profile as a serial entrepreneur and board member — she serves on multiple consumer-tech boards — gives the firm access to rounds that are frequently oversubscribed at the angel and seed stage. Intuitivo co-invests alongside firms including Female Founders Fund and Forerunner Ventures.

Intuitivo is structured as a single-family office managing Wilkis Wilson's personal capital, but it operates with the pace and focus of a seed-stage venture fund. The firm writes direct equity checks into early-stage companies and aims for venture-scale returns rather than capital preservation. It does not raise outside LP capital.

Intuitivo concentrates on direct equity investments in operating companies and has deployed over $50 million across more than 60 companies. There are no public indications of the firm making LP commitments into external venture funds; its primary engagement with funds is as a co-investor alongside them in specific portfolio companies.

Intuitivo focuses on Seed and Series A rounds, occasionally participating in later-stage insider rounds for existing portfolio companies. Wilkis Wilson's preference for early-stage entry reflects her operator background — she looks for companies where her board-level experience in scaling consumer businesses can materially affect outcome.

Intuitivo is a separate legal entity that invests Wilkis Wilson's personal capital; it has no equity relationship with Gilt Groupe (acquired by Hudson's Bay in 2016) or GlamSquad (acquired by The Najafi Companies). However, the strategic patterns from those businesses — brand-led direct-to-consumer growth, digital product innovation — are strongly reflected in Intuitivo's portfolio construction.

Wilkis Wilson's wealth originates from her roles as co-founder of Gilt Groupe, the pioneering flash-sale e-commerce company that reached a pre-acquisition valuation of over $1 billion, and as co-founder of on-demand beauty service GlamSquad. Both companies were successfully acquired, providing the capital base for Intuitivo.