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iRobot Corporation
iRobot Corporation is the consumer robotics company behind Roomba, the #1 robot vacuum in North American homes (per Cirana, Jan-Dec 2025).
iRobot Corporation
iRobot Corporation was founded in 1990, with a focus on consumer robotics. The company's flagship product is the Roomba robot vacuum, which has become a household name; it is now complemented by mopping robots and the AutoWash dock. iRobot's strategy centers on product development, launching new models like the Roomba Max 705 Combo robot and the Roomba 205 DustCompactor. It sells directly via its website and through retail partners. The company's asset class mix covers consumer electronics manufacturing and direct-to-consumer sales. Confirmed product lines include the Roomba Max 705 and the Roomba 105 Vac Robot. Geographically, iRobot primarily serves North America and sells globally. The company is publicly traded and has a consumer brand recognition that allows it to offer financing through Affirm. No recent operational event from the last 24 months was publicly identified in the sources provided. A structural differentiator is iRobot's position as a pure-play consumer robotics manufacturer, distinct from diversified tech conglomerates or investment firms.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Bedford
Corporate office
Bedford, United States
Frequently asked questions
What is iRobot's primary business?
iRobot Corporation designs and sells consumer robotic floor-cleaning products, primarily robot vacuums and mops under the Roomba brand. The company claims the Roomba is the #1 robot vacuum brand in North American homes by unit and dollar sales (per Cirana, Jan-Dec 2025).
Does iRobot manufacture its own products?
Yes, iRobot designs and manufactures its own line of robot vacuums and mops. The company's website lists multiple models, including the Roomba Max 705 and Roomba 205 DustCompactor, and sells them both directly and through retailers.
Is iRobot a family office?
No. iRobot Corporation is a publicly traded consumer robotics company, not a family office, asset manager, or investment entity. It is listed as a corporation and operates as a manufacturer of robotic cleaning devices.
How does iRobot generate revenue?
iRobot generates revenue through direct sales of its robot vacuums and mops via its website, as well as through retail partners. It also offers accessories and trade-in programs. The company's financing options are provided by Affirm.
What are iRobot's most popular products?
iRobot's most popular products include the Roomba robot vacuum series, particularly the Roomba Max 705 Combo robot with AutoWash dock and the Roomba 105 Vac Robot with AutoEmpty dock. The company also offers mopping robots and the DustCompactor model.
Where is iRobot headquartered?
iRobot Corporation is headquartered in Bedford, United States. No other offices were identified in the provided sources.
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