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Kard
Drive measurable growth with Kard’s commerce media network powered by predictive AI and first-party data to deliver personalized rewards that convert.
Kard
Drive measurable growth with Kard’s commerce media network powered by predictive AI and first-party data to deliver personalized rewards that convert.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
—
Corporate office
—
Principals
Ben Mackinnon
CEO
Gary Poster
Nick Aguilar
Sector focus
Frequently asked questions
Who runs Kard?
Ben Mackinnon is the CEO and founder of Kard. His leadership team includes Gary Poster and Nick Aguilar, as listed on the firm's website.
How does Kard source its data and targeting capabilities?
Kard's platform is built on first-party transaction data from tens of millions of consumers, primarily Gen Z and Millennials, who are cardholders within its network. The firm uses this data with predictive AI to target offers to consumers it identifies as having high purchase intent.
How does Kard make money?
Kard operates on a performance-based model. Marketers are charged only for verified purchases that result from Kard's campaigns, not for impressions, allowing for a direct measurement of return on ad spend.
Is Kard a fintech company or an advertising network?
Kard functions as a hybrid of both. It describes itself as an independent commerce media network, providing an API-first platform that allows banks and fintechs to launch customized rewards programs, while simultaneously serving as a performance marketing channel for merchants.
What is Kard's known posture on data security?
The firm states that security has been a core concern from its founding. Kard's platform was PCI Compliant and SOC 2 certified before launching its first customer, serving some of the largest banks, fintechs, and merchants.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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