Link and Motivation

The firm maintains an internal Think Tank that publishes survey reports on employee engagement, student demographics, and municipal workforce trends. The resulting benchmarks and behavioral models feed Motivation Cloud, a software product that converts advisory relationships into ongoing, monitored subscriptions.

Its primary markets are enterprise human capital management and education. It serves large Japanese corporates — including insurers, airlines, and railways — alongside municipal governments. It does not appear to target private equity or asset management clients.

It is a wholly owned subsidiary division that houses Link Academy and Motivation Academia. These entities apply the parent's behavioral science methodology to youth tutoring and executive development, creating a downstream pipeline separate from the enterprise consulting unit.

The firm achieved Asia's first ISO 30414 certification for human capital disclosure in March 2022. Its Motivation Cloud platform aggregates organizational engagement data, which also informs public survey reports from the Think Tank, though the specific data-governance firewall between anonymized research and client-specific data is not publicly detailed.