Private Equity

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LLYC Venturing

LLYC Venturing is the corporate venture arm of LLYC, founded in 2021 in Madrid, Spain.

LLYC Venturing logo

LLYC Venturing

LLYC Venturing is the corporate venture arm of LLYC, founded in 2021 in Madrid, Spain. It focuses on investments in communication, marketing, and public affairs sectors. LLYC Venturing has made 10 investments, including a Seed VC - II investment in Wekall on March 13, 2024.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

Europe

Country

Spain

City

Barcelona

Corporate office

Barcelona, Spain

Frequently asked questions

Who runs investment decisions at LLYC Venturing?

LLYC Venturing’s investment committee is not publicly disclosed, but decisions ultimately flow through the CEO and senior leadership of LLYC, the publicly traded parent company. The firm is structurally a corporate venture arm, not a separate partnership, meaning strategic alignment with the parent’s communications and public affairs business shapes every commitment.

How does LLYC Venturing source proprietary deal flow?

LLYC Venturing sources deals primarily through the parent firm’s deep client and stakeholder networks across Spain, Latin America, and US Hispanic markets. Because LLYC advises governments, multinationals, and high-growth companies, its consultants frequently encounter companies at inflection points, giving the venturing arm an informational advantage not available to independent VC firms.

Is LLYC Venturing structured as a single family office or does it operate more like a venture firm?

It operates as a corporate venture capital arm, deploying from a publicly traded parent’s balance sheet. It does not manage third-party capital, which gives it permanent-capital characteristics similar to a family office, but its governance follows the Madrid Stock Exchange’s compliance framework for related-party transactions and continuous disclosure.

Does LLYC Venturing participate in fund commitments or only direct deals?

The firm’s stated focus is direct equity investments into early-stage and expansion-stage companies. There is no public record of LLYC Venturing making LP commitments into external funds, which is consistent with its mandate to drive strategic integration rather than generate purely financial returns.

What investment stages does LLYC Venturing typically target?

LLYC Venturing targets early-stage, seed, and expansion or late-stage rounds, according to the firm’s stated strategy. This wide aperture reflects its dual goal: capturing innovation early while also identifying mature companies where LLYC’s communications infrastructure can drive operational value.

How is LLYC Venturing related to the broader LLYC group and its other divisions?

LLYC Venturing is a wholly owned activity of LLYC, the communications and public affairs group founded in 1995 and listed on BME Growth. It sits alongside other LLYC divisions such as its deep-strategy unit and digital services agencies. The venturing arm’s portfolio companies can access the parent’s talent and client base, creating a multiplier effect for both sides.

Where does LLYC Venturing’s funding come from if it manages no external LP money?

Funds come from LLYC’s corporate treasury and free cash flow. As a publicly traded company, any material deployments are subject to market disclosure rules. This balance-sheet model means LLYC Venturing holds positions for the long term, without the pressure to distribute proceeds on a private-equity fund’s timeline.

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