Single Family OfficeRIA · CRD 314819SEC-RegisteredPrivate Fund Adviser

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Lupa Systems

Lupa Systems was founded in 2019 by James Murdoch. The capital originates from the Murdoch family's media holdings built via News Corp and Fox.

Lupa Systems logo

Lupa Systems

Lupa Systems was founded in 2019 by James Murdoch. The capital originates from the Murdoch family's media holdings built via News Corp and Fox. The firm maintains offices in New York and Mumbai. Lupa Systems targets Media & Entertainment, ClimateTech, Digital Health, SpaceTech and AgriTech & FoodTech. It executes through buyouts, co-investments and early-stage vehicles at seed, Series A, Series B and Series C. Confirmed positions include a stake in MCH Group (Art Basel) and holdings in AWA Studios and Arcual. The geographic footprint covers North America, Europe, Asia and Africa. Uday Shankar serves as a business partner on Bodhi Tree Systems and Joe Marchese collaborates on Attention Capital. The firm manages $1.7 billion with additional vehicles that include the Quadrivium Foundation. It holds residential assets in Beverly Hills and New York plus commercial offices at 28 Liberty Street in New York. James Murdoch maintains memberships at the Council on Foreign Relations and serves as Vice-Chair of the Center for New American Security. No operational events from the last 24 months appear in available records. Lupa Systems maintains a hybrid structure that combines direct co-investments with select fund commitments while preserving full control over capital allocation. This setup allows the office to participate alongside external GPs without committing to permanent capital vehicles or third-party mandates.

General information

Firm type

Single Family Office

Year founded

2019

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Additional offices

Mumbai, India

Principals

James Murdoch

Founder

Uday Shankar

Business Partner

Joe Marchese

Business Partner

Sector focus

Media & EntertainmentGamingEdTechSpaceTechAgriTech & FoodTechHealthcare ServicesData AnalyticsCircular EconomyClimateTechDigital Health

Frequently asked questions

Who runs investment decisions at Lupa Systems?

James Murdoch directs capital allocation. Uday Shankar and Joe Marchese act as business partners on specific vehicles including Bodhi Tree Systems and Attention Capital.

How does Lupa Systems source proprietary deal flow?

The firm draws on James Murdoch's media network and relationships formed through News Corp and Fox. Co-investments with partners such as Uday Shankar provide additional access to opportunities in technology and consumer sectors.

Is Lupa Systems structured as a single family office or does it operate more like a venture firm?

Lupa Systems functions as a single-family office. It executes direct co-investments and early-stage equity without raising external funds or operating permanent capital vehicles.

Does Lupa Systems participate in fund commitments or only direct deals?

The firm uses both direct co-investments and select fund commitments. Its strategy lists buyouts, co-investments and early-stage vehicles as primary approaches.

What investment stages does Lupa Systems typically target?

Lupa Systems covers Seed, Series A, Series B and Series C. It also executes buyouts and PIPE transactions.

Where does the underlying wealth come from?

The capital originates from James Murdoch's monetization of his stake in 21st Century Fox and prior holdings in the Murdoch media empire.

Does Lupa Systems maintain philanthropic structures, and how are they separated?

Lupa Systems supports the Quadrivium Foundation. The foundation operates as a distinct vehicle from the investment activities of the family office.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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