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Magnet Companies
Magnet Companies is a private equity firm founded by Jeff Berman, Betsy Morgan, and Brett Bouttier, media and tech veterans. The firm acquires and builds...
Magnet Companies
Magnet Companies is a private equity firm founded by Jeff Berman, Betsy Morgan, and Brett Bouttier, media and tech veterans. The firm acquires and builds direct-to-consumer companies. Its investments include Togethxr, acquired in Seed funding on March 03, 2021.
General information
Firm type
other
Year founded
2018
Location
Region
North America
Country
United States
City
Santa Monica
Corporate office
Santa Monica, CA, United States
Additional offices
New York, NY, United States
Principals
Betsy Morgan
Founder
Brett Bouttier
Founder
Jeff Berman
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Magnet Companies?
Magnet Companies was founded and is run by Betsy Morgan, Brett Bouttier, and Jeff Berman. The three co-founders function as the firm's leadership team. No separate CIO or investment committee is disclosed (per firm website).
Is Magnet Companies a single family office or a venture firm?
Magnet Companies describes itself as a 'private equity-backed holding company,' not a family office or venture firm. It does not disclose its backer. The firm acquires and builds brands rather than investing as a limited partner.
What investment stages does Magnet Companies target?
Magnet Companies targets established direct-to-consumer brands that can be 'modernized' through better content, community, and commerce strategies. Its portfolio includes both early-stage and more mature businesses. The firm does not participate in traditional venture rounds as an LP.
Which sectors does Magnet Companies focus on?
Magnet Companies focuses on consumer-oriented properties at the intersection of content, community, and commerce. Its portfolio spans podcasting, beauty, lifestyle, women's sports, and consumer goods. The firm does not list any explicitly avoided sectors.
Does Magnet Companies maintain philanthropic structures?
No philanthropic structures are associated with Magnet Companies in public sources. The firm does not disclose a foundation or charitable arm.
What is Magnet Companies' known posture on co-investments?
Magnet Companies does not publicly discuss co-investment opportunities. Its model is to acquire and operate brands as a holding company, not to co-invest alongside external GPs.
Where does Magnet Companies' funding come from?
The firm states it is 'private equity-backed' but does not identify its backer. No further details about capital sources are available.
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