Magnet Companies

Magnet Companies

Magnet Companies was established in 2018 by Betsy Morgan, Brett Bouttier, and Jeff Berman, three former media executives who had previously run major brands like The Huffington Post and Complex Media. The firm structures itself as a private-equity-backed holding company, not a traditional venture fund, and targets direct-to-consumer businesses in content, community, and commerce. The firm’s portfolio includes Dear Media, a podcast network; LoveSeen, a beauty brand; The Skinny Confidential, a lifestyle and wellness platform; TOGETHXR, a media company covering women's sports; and WOO More Play, a consumer-goods brand. Magnet focuses on acquiring or investing in brands that can be modernized for digital-native consumers. It operates in North America across both New York and Los Angeles. The firm does not disclose AUM or total deployment. Its team size is not public. The firm has no known separate philanthropic or adjacent vehicles. April 2025: TOGETHXR, a Magnet portfolio company, partnered with Nike to release an 'Everyone Watches Women's Sports' apparel collection that generated $6M in revenue (per Sportico, April 2025). Magnet’s structural differentiator is its founder team: Morgan, Bouttier, and Berman bring operating experience from running large media and consumer companies. The firm functions as a hands-on operator rather than a passive financial investor. Its private-equity backing provides permanent capital, distinguishing it from venture capital funds that operate on fund cycles.